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Abstract(s)
A comunicação tem adquirido uma crescente importância nas estratégias das organizações, tornando-se um fator-chave para o sucesso.
Em organizações menos estruturadas e hierarquizadas, onde exista grande autonomia dos seus colaboradores, é fundamental a existência de uma planificação da comunicação interna para possibilitar que os membros da organização possam gerir os tempos e as tarefas de forma interligada, sem faltas nem sobreposições.
O New Hand Lab, onde se desenvolveu este projeto, apresenta precisamente estas características de grande autonomia nos seus participantes.
O presente projeto tem como objetivo implementar estratégias de comunicação para o New Hand Lab, elaborar um plano de comunicação interna e divulgar externamente o projeto New Hand Lab.
Communication has acquired a greater importance in the organisations’ strategies, thus becoming a key factor for success. Within organisations less structured and hierarchical, where exists large autonomy among its collaborators, it is fundamental to create an internal communication plan, to facilitate the management of tasks and schedules between its members, without absences or overlaps. New Hand Lab, where this project was developed, is precisely this kind of organisation, where its participants are heavily autonomous. This project’s goal is to implement communication strategies for New Hand Lab, to elaborate an internal communication plan and to externally present New Hand Lab to the public.
Communication has acquired a greater importance in the organisations’ strategies, thus becoming a key factor for success. Within organisations less structured and hierarchical, where exists large autonomy among its collaborators, it is fundamental to create an internal communication plan, to facilitate the management of tasks and schedules between its members, without absences or overlaps. New Hand Lab, where this project was developed, is precisely this kind of organisation, where its participants are heavily autonomous. This project’s goal is to implement communication strategies for New Hand Lab, to elaborate an internal communication plan and to externally present New Hand Lab to the public.
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Keywords
Comunicação Estratégias New Hand Lab Plano de Comunicação Interna Relações Públicas