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Internal marketing and organisational performance of SMEs in the EDV industrial sector

2018-02-10Journal article Open access
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dc.contributor.authorRodrigues, Ricardo
dc.contributor.authorSousa, João Pedro
dc.contributor.authorKrot, Katarzyna
dc.date.accessioned2018-03-23T11:09:48Z
dc.date.available2018-03-23T11:09:48Z
dc.date.issued2018-02-10
dc.date.updated2018-03-23T10:46:52Z
dc.description.abstractFocusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processing industry alone, yet considered expanding the efforts – namely, using qualitative exploratory research in the form of 10 in-depth interviews based on a script of generally open questions – to the entire industry in the Portuguese region between rivers Douro and Vouga. The unit of analysis was constructed considering distinct features as well as activity criteria and the geographic location, thus ensuring the necessary heterogeneity. The results inform about the awareness of the internal marketing conceptualisation. The research found that all analysed enterprises had more or less structured model frames and worked with the conceptualisation of the guidance for the internal market, a strategic concern, and in some instances, this concept was an organisational desideratum in the sector. In addition to the lapse of the research according to a qualitative paradigm of exploratory nature, the main limitation is the need for objective sustainably of the results obtained through future quantitative studies to promote an integrated triangulation of their outcomes. The research allowed identifying the companies that use organisational models conducive to the individual well-being of employees and facilitating the desired orientation to the market.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRodrigues, Ricardo Gouveia; João Sousa; Krot, Katarzyna. Internal marketing and organisational performance of SMEs in the EDV industrial sector, Engineering Management in Production and Services, 10, 1, 55-64, 2018.pt_PT
dc.identifier.doi10.1515/emj-2018-0005pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/4712
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectEDVpt_PT
dc.subjectIndustrial Production Sectorpt_PT
dc.subjectInternal Marketingpt_PT
dc.subjectPerformancept_PT
dc.titleInternal marketing and organisational performance of SMEs in the EDV industrial sectorpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage64pt_PT
oaire.citation.issue10pt_PT
oaire.citation.startPage55pt_PT
oaire.citation.titleEngineering Management in Production and Servicespt_PT
oaire.citation.volume1pt_PT
person.familyNameRodrigues
person.familyNameKrot
person.givenNameRicardo
person.givenNameKatarzyna
person.identifier.ciencia-id6216-A58F-B062
person.identifier.orcid0000-0001-6382-5147
person.identifier.orcid0000-0002-7404-1724
person.identifier.ridA-7722-2010
person.identifier.scopus-author-id35772768800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee
relation.isAuthorOfPublication3eb50691-9196-44c7-afe0-cbfe2395da60
relation.isAuthorOfPublication.latestForDiscoveryc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee

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