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Expanding access to classical music through digital platforms: The OSESP case

2021-12-24Journal article Open access
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dc.contributor.authorCarneiro, Isadora
dc.contributor.authorToniolo, Bianca
dc.contributor.authorPugliese, Allan
dc.date.accessioned2021-12-27T11:56:26Z
dc.date.available2021-12-27T11:56:26Z
dc.date.issued2021-12-24
dc.description.abstractThe use of digital platforms by orchestras and classical music institutions in their communication and marketing strategies has been a growing object of academic study. The São Paulo State Symphony Orchestra (OSESP) is present on social networks, website, and mobile application. But do these platforms contribute to making classical music and OSESP more accessible to the public? Based on this question, a qualitative study was applied to residents of São Paulo, Brazil, to understand the consumption of classical music in the physical and virtual environments and the perception of this public regarding the use of digital platforms as a tool to virtually experience such musical genre. Regarding the results, it is valid to say that the digital communication of orchestras, in general, contributes slightly to the virtual consumption of classical music both by frequenters and by people who do not have this habit. However, OSESP's digital platforms seem to have little influence on audiences who do not attend its in-person presentations, which opens the opportunity for the institution to create a more effective digital strategy. The outcome of the obtained data, in general, suggests little correlation between the consumption of classical music in the physical and virtual environments.pt_PT
dc.description.abstractEl uso de plataformas digitales por parte de orquestas e instituciones de música clásica en sus estrategias de comunicación y marketing han sido un objeto de estudio académico creciente. La Orquesta Sinfónica del Estado de São Paulo (OSESP) está disponible en redes sociales, sitio web y aplicación móvil. Pero ¿contribuyen estas plataformas a hacer más accesible la música clásica y la OSESP al público? A partir de esta pregunta, se desarrolló un estudio con residentes de São Paulo, Brasil, con el fin de conocer el consumo de música clásica en el entorno físico y virtual y la percepción de este público respecto al uso de las plataformas digitales como herramienta para experimentar virtualmente dicho género musical. En cuanto a los resultados, las plataformas digitales de la OSESP parecen tener poca influencia en el público que no asiste a sus presentaciones presenciales. El resultado de los datos obtenidos sugiere poca correlación entre el consumo de música clásica en el entorno físico y el virtual.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.issn2695-5725
dc.identifier.urihttp://hdl.handle.net/10400.6/11508
dc.language.isoengpt_PT
dc.publisherUCAMpt_PT
dc.subjectDigital accessibilitypt_PT
dc.subjectCulturept_PT
dc.subjectOnline communicationpt_PT
dc.subjectClassical musicpt_PT
dc.subjectOrchestrapt_PT
dc.titleExpanding access to classical music through digital platforms: The OSESP casept_PT
dc.title.alternativeAmpliar el acceso a la música clásica a través de plataformas digitales: El caso de la OSESPpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceMúrcia, Espanhapt_PT
oaire.citation.endPage25pt_PT
oaire.citation.issue21pt_PT
oaire.citation.startPage7pt_PT
oaire.citation.titleSphera Publicapt_PT
oaire.citation.volume2pt_PT
person.familyNameToniolo
person.familyNamePugliese
person.givenNameBianca Persici
person.givenNameAllan
person.identifier.ciencia-id921B-7442-84F0
person.identifier.orcid0000-0001-5496-6271
person.identifier.orcid0000-0002-6815-2495
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication7fb4245a-5593-4481-86e5-b5f6a805a609
relation.isAuthorOfPublication7dd262fb-8f1f-45df-9200-f6217b440dd4
relation.isAuthorOfPublication.latestForDiscovery7dd262fb-8f1f-45df-9200-f6217b440dd4

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