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Abstract(s)
Nos últimos anos, com a massificação do uso das redes sociais, surgiram influenciadores
digitais em diversas áreas, entre as quais o desporto. Estes tendem maioritariamente a
compartilhar informação relativamente a treino e alimentação, com vista a motivar os
seguidores a atingir os seus objetivos. Este fenómeno tem cada vez mais popularidade em, no
entanto, carece de estudos sociológicos em torno da problemática.
Face a esta realidade o presente estudo tem como objetivo compreender o efeito dos
influenciadores digitais nas práticas desportivas, motivações e comportamentos dos indivíduos
que frequentam o ginásio. Para tal, procedeu-se à realização de dez entrevistas semidiretivas a
indivíduos que frequentam ginásios e que seguem influenciadores digitais.
Os principais motivos para seguir influenciadores digitais prende-se pela intenção de obter
conhecimento e pelo seu conteúdo motivador. Como tal, é reconhecido o impacto dos
influenciadores digitais nas práticas desportivas em relação à execução e descoberta de novos
exercícios e na motivação para a prática desportiva. É ainda referido o seu impacto no
comportamento dos indivíduos, nomeadamente com aspetos relacionados com práticas de
consumo, através da mudança das práticas alimentares, na compra de suplementos, roupas e
produtos relativos ao ginásio. Estes comportamentos suscitam diversos desafios de saúde
mental e na relação com o próprio corpo, suscitando em diversos casos a
consideração/realização de práticas drásticas.
Os resultados demonstram que os entrevistados têm uma visão bastante positiva em
relação aos influenciadores digitais na área fitness. Também fica evidente que os
influenciadores têm um papel fundamental em diversos aspetos relacionados à área fitness,
como a transmissão de conhecimentos e motivação para a prática desportiva. No entanto,
importa refletir em torno dos desafios relacionados dos conteúdos partilhados na saúde física e
mental dos consumidores.
In recent years, with the mass use of social networks, digital influencers have emerged in various areas, including sport. These influencers tend to share information about training and nutrition to motivate followers to achieve their goals. This phenomenon is becoming increasingly popular, but there is a lack of sociological studies on the subject. Given this reality, this study aims to understand the effect of digital influencers on the sports practices, motivations and behaviours of individuals who go to the gym. To this end, ten semi-directive interviews were carried out with gym-goers who follow digital influencers. The main reasons for following digital influencers are the desire to gain knowledge and their motivational content. As such, the impact of digital influencers on sports practices is recognised in the execution and discovery of new exercises and motivation to practice sport. Their effect on the behaviour of individuals is also mentioned, namely with aspects related to consumption practices, through changes in dietary practices, the purchase of supplements, clothing and gym-related products. These behaviours raise some mental health challenges and challenges in terms of the relationship with one's own body, which in many cases leads to drastic practices being considered/carried out. The results show that the interviewees have a very positive view of digital influencers in the fitness field. It is also clear that influencers play a fundamental role in various aspects of fitness, such as passing on knowledge and motivating people to practice sport. However, it is important to reflect on the related challenges of shared content on consumers' physical and mental health.
In recent years, with the mass use of social networks, digital influencers have emerged in various areas, including sport. These influencers tend to share information about training and nutrition to motivate followers to achieve their goals. This phenomenon is becoming increasingly popular, but there is a lack of sociological studies on the subject. Given this reality, this study aims to understand the effect of digital influencers on the sports practices, motivations and behaviours of individuals who go to the gym. To this end, ten semi-directive interviews were carried out with gym-goers who follow digital influencers. The main reasons for following digital influencers are the desire to gain knowledge and their motivational content. As such, the impact of digital influencers on sports practices is recognised in the execution and discovery of new exercises and motivation to practice sport. Their effect on the behaviour of individuals is also mentioned, namely with aspects related to consumption practices, through changes in dietary practices, the purchase of supplements, clothing and gym-related products. These behaviours raise some mental health challenges and challenges in terms of the relationship with one's own body, which in many cases leads to drastic practices being considered/carried out. The results show that the interviewees have a very positive view of digital influencers in the fitness field. It is also clear that influencers play a fundamental role in various aspects of fitness, such as passing on knowledge and motivating people to practice sport. However, it is important to reflect on the related challenges of shared content on consumers' physical and mental health.
Description
Keywords
Comportamentos Ginásio Influenciadores Digitais Motivação Práticas Desportivas