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Abstract(s)
As alterações climáticas, aumento da poluição, escassez de recursos básicos em alguns países e aumento do interesse da população por questões relacionadas ao meio ambiente, fizeram com que muitas indústrias mudassem seus padrões de produção e consumo de matérias-primas extraídos do meio ambiente. Outra questão que tornou-se uma preocupação para as indústrias, é relativamente sobre como eliminar ou minimizar de maneira mais sustentável os resíduos que produzem.
Além das preocupações com as questões ambientais, a indústria da moda enfrenta problemas relacionados à dimensão económica e social, visto que a maior parte de fábricas e fornecedores dessa indústria estão instalados em países em desenvolvimento, onde as questões sociais e económicas são negligenciadas.
Numa perspetiva teórica e analítica, a presente investigação buscou analisar se a indústria da moda adota práticas sustentáveis nas três dimensões da sustentabilidade, nomeadamente, ambiental, social e económica. Para isso, foram levantadas proposições de investigação que foram sustentadas por meio da revisão de literatura e um estudo de caso da empresa que explora a marca de moda H&M.
Os resultados encontrados indicaram que a H&M desempenha uma conduta sustentável com base nas três dimensões da sustentabilidade. A adoção de práticas sustentáveis proporciona benefícios como, ganhos de mercado, melhor gestão de recursos e diminuição dos custos de produção. Além desses benefícios, as práticas sustentáveis fortalecem a imagem da empresa no mercado tornando-a competitiva e agrega valor para as partes interessadas.
Climate change, increased pollution, shortages of basic resources in some countries and increased interest of the population for reasons related to the environment, they caused many industries to change their patterns of production and consumption of raw materials extracted from the environment. Another issue that has become a concern for the industry, is relatively on how to minimize or eliminate in a more sustainably way the waste they produce. In addition to the concerns about environmental issues, the fashion industry is facing problems related to economic and social dimension, as most of factories and suppliers of this industry are installed in developing countries where social and economic issues are neglected. In a theoretical and analytical perspective, this study aimed to analyze whether the fashion industry adopts sustainable practices in the three dimensions of sustainability, namely, environmental, social and economic. For this, research proposals were raised that were sustained through the literature review and a company case study that explores the fashion brand H & M. The results indicated that H & M plays a sustainable conduct based on the three dimensions of sustainability. The adoption of sustainable practices provides benefits as market share gains, better management of resources and reduction of production costs. In addition to these benefits, sustainable practices strengthen the company's image in the market making it competitive and add value for stakeholders.
Climate change, increased pollution, shortages of basic resources in some countries and increased interest of the population for reasons related to the environment, they caused many industries to change their patterns of production and consumption of raw materials extracted from the environment. Another issue that has become a concern for the industry, is relatively on how to minimize or eliminate in a more sustainably way the waste they produce. In addition to the concerns about environmental issues, the fashion industry is facing problems related to economic and social dimension, as most of factories and suppliers of this industry are installed in developing countries where social and economic issues are neglected. In a theoretical and analytical perspective, this study aimed to analyze whether the fashion industry adopts sustainable practices in the three dimensions of sustainability, namely, environmental, social and economic. For this, research proposals were raised that were sustained through the literature review and a company case study that explores the fashion brand H & M. The results indicated that H & M plays a sustainable conduct based on the three dimensions of sustainability. The adoption of sustainable practices provides benefits as market share gains, better management of resources and reduction of production costs. In addition to these benefits, sustainable practices strengthen the company's image in the market making it competitive and add value for stakeholders.
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Keywords
Estudo de Caso Indústria da Moda Práticas Sustentáveis Sustentabilidade Económica Sustentabilidade Organizacional Sustentabilidade Social e Sustentabilidade Ambiental