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Publication
A comunicação de marcas de moda em contexto de showroom: Estágio na agência de comunicação Showpress
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.68 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório foi elaborado com o propósito de explorar o tema escolhido,
nomeadamente, a comunicação de marcas de moda em contexto de showroom. Deste
modo, a aluna realizou um estágio curricular na Showpress, uma agência de
comunicação de moda e relações-públicas. A Showpress é uma agência que trabalha com
várias marcas de moda, tanto nacionais, como internacionais e que conta com um vasto
showroom, aonde se pode encontrar, em exposição, as coleções atuais das ditas marcas.
Ao longo deste relatório serão documentados os procedimentos realizados pela autora
no decorrer do seu estágio. Serão também mencionados diversos autores explorados pela
mesma, de forma a solidificar a sua pesquisa e a validar as conclusões obtidas com esta
investigação.
The following report was elabored with the purpose of exploring the chosen theme, which is, the communication of fashion brands within showroom context. Therefore, the student completed a curricular internship at Showpress, a fashion communication and public relations agency. Showpress is an agency that works with several fashion brands, both national and international, and has a vast showroom, where you can find the collections of its brands on display. Throughout this report, the whole internship process and its procedures will be documented by the student. It will be also mentioned, the many authors used to solidify its research and validate the conclusions obtained from this study.
The following report was elabored with the purpose of exploring the chosen theme, which is, the communication of fashion brands within showroom context. Therefore, the student completed a curricular internship at Showpress, a fashion communication and public relations agency. Showpress is an agency that works with several fashion brands, both national and international, and has a vast showroom, where you can find the collections of its brands on display. Throughout this report, the whole internship process and its procedures will be documented by the student. It will be also mentioned, the many authors used to solidify its research and validate the conclusions obtained from this study.
Description
Keywords
Comunicação Estágio Moda Showroom