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Abstract(s)
Vivemos numa época de marcas, tudo se transforma numa, os produtos, os serviços, as organizações e as pessoas. É necessário criar marcas que se destaquem das restantes, marcas que para além de oferecerem o que as pessoas desejam, criam experiências e um vínculo com o consumidor.
Existe um problema criado pelo homem, que nos afeta a todos, o aquecimento global, procuram-se diversas formas para reverter os seus efeitos, uma delas é minimizar o desperdício produzido por nós.
Este projeto tem como objetivo principal a criação de uma marca de acessórios assente no reaproveitamento de materiais. Uma marca de malas e mochilas, que usa a versatilidade e a sustentabilidade como elementos chave.
Um dos principais objetivos é criar uma marca que as pessoas desejam, uma marca com uma visão diferente, que utiliza o desperdício têxtil como forma de se destacar no mercado.
We live in a time of brands, everything becomes one: products, services, organizations, and people. It’s necessary for brands to stand out from others, brands which, more than to offer what people desire, create experiences and a bond with the consumer. There’s a man-made problem, which affects us all: global warming. Several ways of reverting its effects are being researched, one of them being waste minimization. The main purpose of this project is the development of an accessories brand based on the reuse of materials. A backpack and handbag brand, which exploits the versatility and sustainability as key elements. One of the main goals is to create a brand which people desire, a brand with an innovative vision, which applies textile waste as a way to stand out on the market.
We live in a time of brands, everything becomes one: products, services, organizations, and people. It’s necessary for brands to stand out from others, brands which, more than to offer what people desire, create experiences and a bond with the consumer. There’s a man-made problem, which affects us all: global warming. Several ways of reverting its effects are being researched, one of them being waste minimization. The main purpose of this project is the development of an accessories brand based on the reuse of materials. A backpack and handbag brand, which exploits the versatility and sustainability as key elements. One of the main goals is to create a brand which people desire, a brand with an innovative vision, which applies textile waste as a way to stand out on the market.
Description
Keywords
Branding Identidade de Marca Marca Moda Sustentabilidade