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Advisor(s)
Abstract(s)
Esta dissertação aborda a relação entre o design digital e o capitalismo de vigilância, termo destacado pela acadêmica Shoshana Zuboff para definir o modelo exploratório de dados aplicado por algumas das grandes empresas de tecnologia que operam na atualidade. Partindo desta ótica, a pesquisa busca o princípio da ligação entre design e capitalismo na história da industrialização para entender como as duas áreas do conhecimento convivem nos dias de hoje. Com esse objetivo, foram feitas análises ligeiras das interfaces e experiências do Facebook e do buscador do Google sob a luz das regras de Ben Shneiderman e Jakob Nielsen e os padrões obscuros de Harry Brignull. Por fim, recorremos às experiências de designers que atuam na promoção de princípios éticos com a intenção de conhecer alternativas laborais que mostram que um futuro consciente é possível para os profissionais que atuam nessa área.
This dissertation is about the relationship between digital design and surveillance capitalism, a term created by academic Shoshana Zuboff to define the exploratory data model of some technology big companies operating today. From this perspective, the research seeks the beginning of the connection between design and capitalism in the history of industrialization to understand how the two areas coexist today. To complete the objective, the interfaces and experiences of Facebook and Google Search were analyzed from the rules of Ben Shneiderman and Jakob Nielsen and the dark patterns of Harry Brignull. Finally, we look at the experiences of designers who work in the promotion of ethical principles with the intention of discovering work alternatives that show a conscious future is possible for professionals working in this area.
This dissertation is about the relationship between digital design and surveillance capitalism, a term created by academic Shoshana Zuboff to define the exploratory data model of some technology big companies operating today. From this perspective, the research seeks the beginning of the connection between design and capitalism in the history of industrialization to understand how the two areas coexist today. To complete the objective, the interfaces and experiences of Facebook and Google Search were analyzed from the rules of Ben Shneiderman and Jakob Nielsen and the dark patterns of Harry Brignull. Finally, we look at the experiences of designers who work in the promotion of ethical principles with the intention of discovering work alternatives that show a conscious future is possible for professionals working in this area.
Description
Keywords
Big Techs Capitalismo de Vigilância Design Digital Experiência
do Usuário (Ux) Interface do Usuário (Ui)