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Publication
Guerilla Brand Culture
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 8.85 MB | Adobe PDF |
Authors
Abstract(s)
Este relatório de estágio resulta de uma experiência profissional na Guerilla Brand
Culture (GBC), uma empresa voltada para o marketing digital, entre o dia 2 de outubro
de 2023 e 19 de janeiro de 2024. O estágio curricular foi realizado presencialmente, em
Coimbra, local onde a empresa se encontra sediada.
A GBC trabalha o marketing e a comunicação digital de variadíssimas Pequenas e Médias
Empresas (PMES), sobretudo, da região onde se encontra localizada. Durante o período
de estágio o foco de atuação da estagiária esteve relacionado, principalmente, com o
desenvolvimento de atividades e tarefas relacionadas com social media marketing.
De forma a aprofundar o conhecimento sobre o âmbito do social media marketing foi,
inicialmente, realizada uma pesquisa bibliográfica para compreender o processo de
metamorfose do conceito de marketing até aos dias de hoje, englobando temas como o
marketing 1.0, marketing digital, social media marketing, marketing de conteúdo e
anúncios online.
Após isso, o presente relatório apresenta as tarefas executadas ao longo do estágio e as
contribuições da aluna para a GBC e para o desempenho no ecossistema digital dos seus
clientes, através da análise de ações de comunicação e marketing desenvolvidas por ela.
Em termos de avaliação da experiência adquirida, destaca-se o facto de o estágio
curricular na GBC ter ido ao encontro das expetativas da aluna, no sentido em que se
revelou uma oportunidade para aprofundar os seus conhecimentos na área do marketing
digital e descobrir novos focos de interesse. Quanto às sugestões de melhoria,
recomenda-se que a GBC continue a investir na sua comunicação, sobretudo, a externa,
uma vez que as plataformas digitais são, atualmente, a principal porta de entrada para
os negócios.
Dentro das conclusões apresentadas, sobressai-se a aposta das marcas e empresas em
criar conteúdo do tipo informativo e de entretenimento em simultâneo, o contributo
significativamente positivo das ações desenvolvidas pela estagiária para o desempenho
no ecossistema digital dos clientes da GBC e a conquista de competências que se
revelarão diferenciadoras e distintivas enquanto futura profissional da área.
This internship report reflects a professional experience at Guerilla Brand Culture (GBC), a digital marketing company, from October 2nd 2023 to January 19th 2024. The internship took place in Coimbra, where the company’s headquarters are situated. GBC specializes in digital marketing and communication of various small and mediumsized enterprises (SMEs), particularly in its local region. During the internship period, the intern's focus was mainly on developing activities and tasks related to social media marketing. To provide a comprehensive understanding of the field, initial in-depth research was conducted to trace the evolution of marketing concepts up to the present day, covering topics such as marketing 1.0, digital marketing, social media marketing, content marketing and online advertising. Subsequently, the report focuses on its main objectives: presenting the tasks undertaken during the internship and evaluating the intern's contributions to GBC and its clients by analyzing the communication and marketing actions she developed. In evaluating the experience gained, it is worth noting that the internship at GBC met the student's expectations, providing an opportunity to deepen her knowledge of digital marketing and explore new areas of interest. As for suggestions for improvement, it is recommended that GBC continue to invest in its communication, particularly external communication, as digital platforms are currently the primary gateway for business. Among the conclusions presented, the intern highlights the commitment of brands and companies to create content that is both informative and entertaining, the significantly positive impact of the actions developed by the intern on the performance of GBC's clients within their digital ecosystems, and the acquisition of skills that will be a differentiating and distinctive factor as a future professional in the field.
This internship report reflects a professional experience at Guerilla Brand Culture (GBC), a digital marketing company, from October 2nd 2023 to January 19th 2024. The internship took place in Coimbra, where the company’s headquarters are situated. GBC specializes in digital marketing and communication of various small and mediumsized enterprises (SMEs), particularly in its local region. During the internship period, the intern's focus was mainly on developing activities and tasks related to social media marketing. To provide a comprehensive understanding of the field, initial in-depth research was conducted to trace the evolution of marketing concepts up to the present day, covering topics such as marketing 1.0, digital marketing, social media marketing, content marketing and online advertising. Subsequently, the report focuses on its main objectives: presenting the tasks undertaken during the internship and evaluating the intern's contributions to GBC and its clients by analyzing the communication and marketing actions she developed. In evaluating the experience gained, it is worth noting that the internship at GBC met the student's expectations, providing an opportunity to deepen her knowledge of digital marketing and explore new areas of interest. As for suggestions for improvement, it is recommended that GBC continue to invest in its communication, particularly external communication, as digital platforms are currently the primary gateway for business. Among the conclusions presented, the intern highlights the commitment of brands and companies to create content that is both informative and entertaining, the significantly positive impact of the actions developed by the intern on the performance of GBC's clients within their digital ecosystems, and the acquisition of skills that will be a differentiating and distinctive factor as a future professional in the field.
Description
Keywords
Pmes Marketing de Conteúdo Marketing Digital Redes Sociais Social Media Marketing