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Advisor(s)
Abstract(s)
O presente relatório descreve todo o processo criativo do projeto desenvolvido para a empresa Ernesto Grilo e Sucessores, Lda, sedeada em Vila-Nova-de-Gaia. A empresa facultou à autora deste relatório e projeto, um estágio curricular, integrado no mestrado em Design Industrial da Universidade da Beira Interior.
Neste relatório pretende-se dar a conhecer o projeto “As Marias”, todo o conceito e processo evolutivo das peças, desde o briefing até à preparação para produção das peças, assim como todos os inconvenientes e obstáculos que um projeto se depara a partir do momento que deixa de ser meramente académico e entra em contacto com o mundo da indústria.
Ao longo deste documento é possível compreender a importância da revolução industrial e de que forma esta trouxe nostalgia pelas tradições passadas. De uma forma simplificada, depreende-se que existe uma romantização pela memória, e uma necessidade de aproximar o produto do utilizador, criando uma ligação emocional entre ambos.
A forma de abordagem deste trabalho é consequência de uma vasta recolha de informação sobre tradições, culturas e costumes portugueses, modos de vida e formas de estar tanto à mesa como fora dela. No entanto, grande parte do processo de escolha e decisão, surge de experiências, vivências e memórias pessoais. Este projeto, “As Marias”, é sobre Portugal e do que ele é feito.
The aim of this report is to describe the entire creative process of the project developed within the company Ernesto Grilo e Sucessores, Lda, located in Vila-Nova-de-Gaia. This company has provided a curricular internship to the author of these report and project in the scope of her Master’s degree in Industrial Design of Universidade da Beira Interior. In this report the project As Marias is intended to be described, not only the concept but also the entire evolutive process of pieces, from the briefing to the preparation of the manufacturing process. Furthermore, hurdles and obstacles that a project faces from the moment it ceases to be merely academic and steps into the industry world are also discussed. Throughout this document, the relevance of the industrial revolution and how it brought nostalgia for former traditions are also revealed. Simply, it is shown that there is a romantization from memories, and a clear demand for bringing the product and the user closer through emotional connections. The approach taken is a result of a large collection of data on Portuguese traditions, culture and costumes, ways of living and being not only at the table but also outside of it. However, a significant part of choice and decision processes is based on experiences, perceptions and personal memories. This project, As Marias, is about Portugal and what it is made of.
The aim of this report is to describe the entire creative process of the project developed within the company Ernesto Grilo e Sucessores, Lda, located in Vila-Nova-de-Gaia. This company has provided a curricular internship to the author of these report and project in the scope of her Master’s degree in Industrial Design of Universidade da Beira Interior. In this report the project As Marias is intended to be described, not only the concept but also the entire evolutive process of pieces, from the briefing to the preparation of the manufacturing process. Furthermore, hurdles and obstacles that a project faces from the moment it ceases to be merely academic and steps into the industry world are also discussed. Throughout this document, the relevance of the industrial revolution and how it brought nostalgia for former traditions are also revealed. Simply, it is shown that there is a romantization from memories, and a clear demand for bringing the product and the user closer through emotional connections. The approach taken is a result of a large collection of data on Portuguese traditions, culture and costumes, ways of living and being not only at the table but also outside of it. However, a significant part of choice and decision processes is based on experiences, perceptions and personal memories. This project, As Marias, is about Portugal and what it is made of.
Description
Keywords
Contraste Cozinha Design Memória Projeto Tradição Utensílios Utensílios de Cozinha