Repository logo
 
Publication

Strategic communication in non-profit organisations: Challenges and alternative approaches

2016Book part Open access
Simple item page
dc.contributor.authorOliveira, Evandro
dc.contributor.authorMelo, Ana Duarte
dc.contributor.authorGonçalves, Gisela
dc.date.accessioned2020-12-28T10:18:39Z
dc.date.available2020-12-28T10:18:39Z
dc.date.issued2016
dc.description.abstractCommunication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationOliveira, E., Melo, A. Duarte & Gonçalves, G. (2016). Strategic communication for non-profit organizations: challenges and alternative approaches. In E. Oliveira; A. Duarte Melo & G. Gonçalves (org.), Strategic communication for non-profit organizations (pp.5-14). Delaware: Vernon Press.pt_PT
dc.identifier.isbn9781622731947
dc.identifier.urihttp://hdl.handle.net/10400.6/10898
dc.language.isoengpt_PT
dc.publisherVernon Presspt_PT
dc.relation.publisherversionhttps://vernonpress.com/book/223pt_PT
dc.subjectNon-profit organizationspt_PT
dc.subjectNGO communicationpt_PT
dc.subjectStrategic Communicationpt_PT
dc.titleStrategic communication in non-profit organisations: Challenges and alternative approachespt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage14pt_PT
oaire.citation.startPage5pt_PT
person.familyNameRibeiro dos Santos Oliveira
person.familyNameMelo
person.familyNameGonçalves
person.givenNameEvandro Samuel
person.givenNameAna
person.givenNameGisela
person.identifier1592602
person.identifier.ciencia-idB119-8EE5-986F
person.identifier.ciencia-id2718-B581-04B6
person.identifier.ciencia-idA313-615F-1256
person.identifier.orcid0000-0001-8974-4214
person.identifier.orcid0000-0002-4598-7174
person.identifier.orcid0000-0001-7001-3622
person.identifier.ridF-6579-2015
person.identifier.scopus-author-id57189002478
person.identifier.scopus-author-id26635267900
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication8f778b99-25eb-4fbe-ad66-917b436c6e5e
relation.isAuthorOfPublicationed522113-a1b9-46e8-8753-9637efee76fc
relation.isAuthorOfPublicationb130dfc2-19a3-4f48-b753-9d29d0316ad1
relation.isAuthorOfPublication.latestForDiscoveryed522113-a1b9-46e8-8753-9637efee76fc

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
vernon_ non-profit.chapter.1_watermark-3.pdf
Size:
192.82 KB
Format:
Adobe Portable Document Format
Download

Collections

FAL - DCFP | Documentos por Auto-Depósito