Repository logo
 
Publication

Segmentation of Portuguese customers’ expectations from fitness programs

2017Journal article Open access
Simple item page
dc.contributor.authorRodrigues, Ricardo
dc.contributor.authorPinheiro, Paulo
dc.contributor.authorGouveia, Ana
dc.contributor.authorBrás, Rui
dc.contributor.authorO'Hara, Kelly
dc.contributor.authorDuarte, Paulo
dc.contributor.authorEsteves, Dulce
dc.date.accessioned2018-10-12T09:24:20Z
dc.date.available2018-10-12T09:24:20Z
dc.date.issued2017
dc.description.abstractExpectations towards fitness exercises are the major factor in customer satisfaction in the service sector in question. The purpose of this study is to present a segmentation framework for fitness customers, based on their individual expectations. The survey was designed and validated to evaluate individual expectations towards exercises. The study included a randomly recruited sample of 723 subjects (53% males; 47% females; 42.1±19.7 years). Factor analysis and cluster analysis with Ward’s cluster method with squared Euclidean distance were used to analyse the data obtained. Four components were extracted (performance, enjoyment, beauty and health) explaining 68.7% of the total variance and three distinct segments were found: Exercise Lovers (n=312), Disinterested (n=161) and Beauty Seekers (n=250). All the factors identified have a significant contribution to differentiate the clusters, the first and third clusters being most similar. The segmentation framework obtained based on customer expectations allows better understanding of customers’ profiles, thus helping the fitness industry develop services more suitable for each type of customers. A follow-up study was conducted 5 years later and the results concur with the initial study.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.14254/2071-8330.2017/10-3/17pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/6251
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.subjectFitness industrypt_PT
dc.subjectMarketing segmentationpt_PT
dc.subjectCustomer’s expectationspt_PT
dc.subjectCustomer loyaltypt_PT
dc.subjectDesigning fitness programspt_PT
dc.subjectCustomer differencespt_PT
dc.subjectFactor analysispt_PT
dc.subjectCluster analysispt_PT
dc.titleSegmentation of Portuguese customers’ expectations from fitness programspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage249pt_PT
oaire.citation.issue3pt_PT
oaire.citation.startPage234pt_PT
oaire.citation.titleJournal of International Studiespt_PT
oaire.citation.volume10pt_PT
person.familyNameRodrigues
person.familyNamePinheiro
person.familyNameGouveia
person.familyNameBrás
person.familyNameO'Hara
person.familyNameDuarte
person.familyNameEsteves
person.givenNameRicardo
person.givenNamePaulo
person.givenNameAna
person.givenNameRui
person.givenNameKelly
person.givenNamePaulo
person.givenNameDulce
person.identifier1133182
person.identifier.ciencia-id6216-A58F-B062
person.identifier.ciencia-id3F10-867E-7C3A
person.identifier.ciencia-id691A-9108-7321
person.identifier.ciencia-id6211-A867-20E2
person.identifier.ciencia-id791C-4AFB-A5FD
person.identifier.orcid0000-0001-6382-5147
person.identifier.orcid0000-0003-2397-6463
person.identifier.orcid0000-0002-9703-6485
person.identifier.orcid0000-0001-8378-0134
person.identifier.orcid0000-0002-1453-3460
person.identifier.orcid0000-0001-8449-5474
person.identifier.orcid0000-0002-6368-2577
person.identifier.ridA-7722-2010
person.identifier.ridB-3914-2011
person.identifier.scopus-author-id35772768800
person.identifier.scopus-author-id55400785000
person.identifier.scopus-author-id55193254700
person.identifier.scopus-author-id25824785800
person.identifier.scopus-author-id55193154600
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee
relation.isAuthorOfPublication92d903ac-7366-4673-b021-56b21f76dd3c
relation.isAuthorOfPublicationa13d7eeb-388f-4c0b-85a3-b23f7a876b2b
relation.isAuthorOfPublication2d4cbf4e-c883-4e35-bc0b-9c2e6108ace3
relation.isAuthorOfPublicatione5cc2b5b-adb2-4bd6-89ac-13c2e50f900f
relation.isAuthorOfPublication6e00def0-31fa-4341-be84-2b1e521fa2af
relation.isAuthorOfPublicationc13e1515-a961-4899-8230-632733bc97a9
relation.isAuthorOfPublication.latestForDiscovery2d4cbf4e-c883-4e35-bc0b-9c2e6108ace3

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
2017_SEGMENTATION OF PORTUGUESE CUSTOMERS’ EXPECTATIONS FROM FITNESS PROGRAMS.pdf
Size:
515.37 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

ICI - NECE | Documentos por Auto-Depósito
FCSH - DGE | Documentos por Auto-Depósito