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Price Strategy, Market Orientation, and Business Performance in the Hotel Industry

2021Journal article Open access
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dc.contributor.authorSampaio, Carlos
dc.contributor.authorRodrigues, Ricardo
dc.contributor.authorHernandez-Mogollón, José M.
dc.date.accessioned2021-12-29T11:17:26Z
dc.date.available2021-12-29T11:17:26Z
dc.date.issued2021
dc.description.abstractThis study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effect of market orientation on business performance is positive and direct. On the other hand, the results do not confirm the mediating effect of a strategy based on low-price in the strength of this relationship. Moreover, results indicate that a price strategy based on low-price is negatively related to hotel business performance.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSampaio, C. A. F., Rodrigues, R. G., & Hernández-Mogollón, J. M. (2021). Price Strategy, Market Orientation, and Business Performance in the Hotel Industry. Journal of Global Information Management, 29(1), 85–102. https://doi.org/10.4018/jgim.2021010105pt_PT
dc.identifier.doi10.4018/JGIM.2021010105pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.6/11519
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectBusiness performancept_PT
dc.subjectHospitality industrypt_PT
dc.subjectHotel industrypt_PT
dc.subjectMarket orientationpt_PT
dc.subjectMediating effectpt_PT
dc.subjectPLSpt_PT
dc.subjectPricing strategypt_PT
dc.subjectTourism marketingpt_PT
dc.titlePrice Strategy, Market Orientation, and Business Performance in the Hotel Industrypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleJournal of Global Information Managementpt_PT
person.familyNameFernandes Sampaio
person.familyNameRodrigues
person.familyNameHernández Mogollón
person.givenNameCarlos Alberto
person.givenNameRicardo
person.givenNameJose Manuel
person.identifier.ciencia-idE61E-4CFD-7E81
person.identifier.ciencia-id6216-A58F-B062
person.identifier.orcid0000-0002-5249-7798
person.identifier.orcid0000-0001-6382-5147
person.identifier.orcid0000-0002-5515-8142
person.identifier.ridA-7722-2010
person.identifier.ridY-5965-2018
person.identifier.scopus-author-id35772768800
person.identifier.scopus-author-id54883877300
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationfac239d8-5b4d-4d07-a5b3-2d985925ab93
relation.isAuthorOfPublicationc3092198-6fff-4b9f-9c6f-93b3ca3ab4ee
relation.isAuthorOfPublication964239ee-9576-4adf-b694-4afed31bbfca
relation.isAuthorOfPublication.latestForDiscovery964239ee-9576-4adf-b694-4afed31bbfca

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