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Abstract(s)
A moda Ć© uma Ć”rea ligada ao uso de novas plasticidades, tecnologias, materiais e novas performances. Por isso, de ano para ano, esta desenvolve uma nova linguagem utilizada pelos designers, nomeadamente, criativos, de forma a expressar a sua criatividade, ideias, e provocar questionamentos e sentimentos, com o intuito de provocar no consumidor uma reflecĆ§Ć£o e entusiasmo. Essa nova linguagem surge, inevitavelmente, com influĆŖncia dos vĆ”rios meios artĆsticos e sociais, como o cinema, a mĆŗsica, o design, a cultura, arquitectura, e a prĆ³pria arte. Assim, a moda consegue criar relaƧƵes muito prĆ³ximas, interessantes e poderosas com todas estas Ć”reas. A arte Ć© dessas Ć”reas, pela qual a moda tende a influenciar-se, por isso Ć© impossĆvel desconectĆ”-las. Todas estas Ć”reas sĆ£o poderosas, que permitem criar uma relaĆ§Ć£o intensa, muito forte e impactante com a moda. Ambas geram um grande impacto na sociedade, a nĆvel mundial. Por isso, conseguem ajudar a moda a lanƧar tendĆŖncias pela contribuiĆ§Ć£o e influĆŖncia natural, que os actores, artistas, arquitectos, designers, mĆŗsicos, entre outros tĆŖm na sociedade, devido Ć sua projecĆ§Ć£o. O glamour, a ousadia, a extravagĆ¢ncia, sensualidade, sofisticaĆ§Ć£o, versatilidade, teatralidade, rebeldia, e ainda as transfiguraƧƵes dos visuais escandalosos, incutidos no ADN dos prĆ³prios artistas, provocam nos designers criativos, o desenvolvimento de colecƧƵes e sua apresentaĆ§Ć£o em performances. As colecƧƵes transformaram-se em verdadeiras peƧas insĆ³litas, icĆ³nicas, criativas, histĆ³ricas, e simbĆ³licas. Assim, a moda passa por um grande processo transformativo, quando se envolve com todas estes meios, no qual cria um valor e proximidade com o consumidor, cria produtividade, maior divulgaĆ§Ć£o das Ć”reas em questĆ£o, e ainda cria uma maior expansĆ£o das marcas em designers. Para se entender melhor esta relaĆ§Ć£o, realizou-se um estudo de caso, a marca Pepe Jeans London, e que analisa a ligaĆ§Ć£o, ao longo de vĆ”rios anos entre o artista Andy Warhol, e as colecƧƵes da marca, ao longo de vĆ”rias estaƧƵes. Conclui-se que existe uma relaĆ§Ć£o entre o artista a marca, o designer que a desenvolve e o consumidor, criando um valor acrescentado para a marca e uma maior projecĆ§Ć£o internacional do artista.
Fashion is an area conected to the use of new plasticity, technologies, materials and new performances. So, from year to year, it develops a new language used by designers, particularly creative, to express their creativity, ideas, and provoke questions and feelings, in order to cause the consumer a reflection and enthusiasm. This new language emerges, inevitably, with the influence of various artistic and social media, such as film, music, design, culture, architecture, and art itself. Thus fashion can create very close relationships, interesting and powerful with all these areas. Art is these areas through which the fashion tends to be influenced, so it is impossible to disconnect them. All these areas are powerful, that allow you to create an intense relationship, very strong and impactful with fashion. Both generate a large impact on society worldwide. So, can help to launch fashion trends for the contribution and influence natural that actors, artists, architects, designers, musicians, and others have in society due to their projection. The glamor, daring, extravagance, sensuality, sophistication, versatility, theatricality, rebellion, and also the transfiguration of scandalous visual, engrained in the DNA of the artists themselves, lead the creative designers, the development of collections and their presentation in performances. The collections have become true unusual pieces, iconic, creative, historical and symbolic. Thus, the fashion goes through a great transformative process when it involves with all these means, which creates a value and proximity to the consumer, creates productivity, greater dissemination of such areas, and creates even greater expansion of the brands designers. To better understand this relationship, there was a case study, the brand Pepe Jeans London, and analyzes the connection over several years between the artist Andy Warhol, and the collections of the brand over several seasons. We conclude that there is a relationship between the artist the brand, the designer that develops and consumers, creating added value for the brand and greater international projection of the artist.
Fashion is an area conected to the use of new plasticity, technologies, materials and new performances. So, from year to year, it develops a new language used by designers, particularly creative, to express their creativity, ideas, and provoke questions and feelings, in order to cause the consumer a reflection and enthusiasm. This new language emerges, inevitably, with the influence of various artistic and social media, such as film, music, design, culture, architecture, and art itself. Thus fashion can create very close relationships, interesting and powerful with all these areas. Art is these areas through which the fashion tends to be influenced, so it is impossible to disconnect them. All these areas are powerful, that allow you to create an intense relationship, very strong and impactful with fashion. Both generate a large impact on society worldwide. So, can help to launch fashion trends for the contribution and influence natural that actors, artists, architects, designers, musicians, and others have in society due to their projection. The glamor, daring, extravagance, sensuality, sophistication, versatility, theatricality, rebellion, and also the transfiguration of scandalous visual, engrained in the DNA of the artists themselves, lead the creative designers, the development of collections and their presentation in performances. The collections have become true unusual pieces, iconic, creative, historical and symbolic. Thus, the fashion goes through a great transformative process when it involves with all these means, which creates a value and proximity to the consumer, creates productivity, greater dissemination of such areas, and creates even greater expansion of the brands designers. To better understand this relationship, there was a case study, the brand Pepe Jeans London, and analyzes the connection over several years between the artist Andy Warhol, and the collections of the brand over several seasons. We conclude that there is a relationship between the artist the brand, the designer that develops and consumers, creating added value for the brand and greater international projection of the artist.
Description
Keywords
Arte Criatividade InfluĆŖncia Linguagem e Moda Valor