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Commercial Websites: A Focus on the Essential

dc.contributor.authorFerreira, Alexandre
dc.contributor.authorAntunes, Francisco
dc.date.accessioned2018-01-08T16:08:01Z
dc.date.available2018-01-08T16:08:01Z
dc.date.issued2016
dc.description.abstractThis study identified “essential” functionalities (grouped in four distinct sets) that should be implemented in commercial internet presences. This finding seems extremely relevant, as it can serve as a benchmark for companies that want to go into the online business or for those who already have a commercial internet presence. Although many online companies try to provide all available functionalities on their websites to attract customers, the obtained results provide evidence that such situation would mean to invest money in features that are not primarily valued by the users. The determination of valued functionalities within a buying process allows managers to be more cost-effective when managing financial resources to acquire or develop solutions for their commercial websites, helping companies to understand better how to build and keep online businesses. In this way, this research demonstrated that existing literature does offer the basis to actually support decision-making in practice settings.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationFerreira, A., Antunes, F. (2016) “Commercial websites: a focus on the essential”, Encyclopedia of E-Commerce Development, Implementation, and Management, In Lee (Ed.), IGI Global, pp. 411-427.pt_PT
dc.identifier.doi10.4018/978-1-4666-9787-4.ch030pt_PT
dc.identifier.isbn9781466697874
dc.identifier.isbn1466697873
dc.identifier.urihttp://hdl.handle.net/10400.6/4597
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.relation2014 - Strategic Project
dc.relation.publisherversionhttps://www.igi-global.com/chapter/commercial-websites/148975pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectAccessorypt_PT
dc.subjectCommercialpt_PT
dc.subjectEssentialpt_PT
dc.subjectFunctionalitypt_PT
dc.subjectOnlinept_PT
dc.subjectPerceptionpt_PT
dc.subjectTransactionalpt_PT
dc.titleCommercial Websites: A Focus on the Essentialpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitle2014 - Strategic Project
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/PEst-OE%2FEEI%2FUI0308%2F2014/PT
oaire.citation.endPage428pt_PT
oaire.citation.startPage411pt_PT
oaire.citation.titleEncyclopedia of E-Commerce Development, Implementation, and Managementpt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameAntunes
person.givenNameFrancisco
person.identifier.ciencia-idAE15-3381-6C2A
person.identifier.orcid0000-0002-3569-7480
person.identifier.ridN-2504-2013
person.identifier.scopus-author-id35992337000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication18dc52a5-f1f9-4068-a31f-c824ba48eb33
relation.isAuthorOfPublication.latestForDiscovery18dc52a5-f1f9-4068-a31f-c824ba48eb33
relation.isProjectOfPublication56cd70ea-7748-4f7e-b855-a59de1aea5b5
relation.isProjectOfPublication.latestForDiscovery56cd70ea-7748-4f7e-b855-a59de1aea5b5

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