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Abstract(s)
O presente trabalho tem por objetivo entender de que forma a moda, como expressão
cultural, influencia as concepções que as crianças desenvolvem de gênero e de seus
papéis na sociedade. Para isso, foi feita uma revisão dos conceitos de gênero, para que,
a partir dela, fosse possível seguir uma linha sociológica de interpretação da palavra.
Passou-se então para um estudo sobre o cérebro infantil e o desenvolvimento da
personalidade nos primeiros anos da infância, para analisar como as crianças
aprendem conceitos novos e se situam no universo em que estão inseridas. Após essa
análise, foi feita uma discussão sobre a moda como expressão de identidade e como
instrumento de socialização, de modo a se perceber de que formas a moda infantil
ensina às crianças sobre papéis de gênero.
Pais, mães e tutores responsáveis por crianças foram questionados sobre suas crenças e
situações cotidianas para entender até que ponto esses agentes, por meio da moda,
influenciam as concepções de gênero dos filhos. Constatou-se que eles estão cientes dos
estereótipos presentes na moda infantil, de seu papel na socialização de gênero das
crianças e das diferenças na criação entre meninos e meninas, ainda que nem todos
enxerguem nisso um problema. Da maioria, que se incomoda com as questões
relacionadas a gênero, foi possível perceber uma frustração quanto à sociedade em que
vivem - principalmente em relação à cultura, ao machismo e ao preconceito. O saldo, no
entanto, é positivo, com cada vez mais novas marcas a mudar a forma como a moda
infantil se posiciona quanto às questões de gênero.
The present work aims to understand how fashion, as a cultural expression, influences the conceptions that children develop of gender and their gender roles in society. For this purpose, a review on gender concepts was made so that, from it, it would be possible to follow a sociological line of interpretation. The study then focused on the infant brain and the personality development in the early years of childhood to analyze how children learn new concepts and place themselves in the universe in which they are inserted. After the analysis, a discussion was made about fashion as an expression of identity and as an instrument of socialization, in order to understand how kid’s fashion teaches children about gender roles. Parents and legal guardians of children were inquired about their beliefs and everyday situations to understand the extent to which these agents, through fashion, influence their children's gender notions. It was found that they are well aware of the stereotypes in children's fashion, their role in the gender socialization of children and the differences in the way boys and girls are raised, although not everyone sees this as a problem. Of the majority of the partakers, who are uncomfortable with gender issues and its stereotypes, it was possible to perceive a frustration regarding the society in which they live in - mainly in relation to its culture, chauvinism and prejudice. The balance, however, is positive, with more and more new brands changing the way children's fashion positions itself regarding gender issues.
The present work aims to understand how fashion, as a cultural expression, influences the conceptions that children develop of gender and their gender roles in society. For this purpose, a review on gender concepts was made so that, from it, it would be possible to follow a sociological line of interpretation. The study then focused on the infant brain and the personality development in the early years of childhood to analyze how children learn new concepts and place themselves in the universe in which they are inserted. After the analysis, a discussion was made about fashion as an expression of identity and as an instrument of socialization, in order to understand how kid’s fashion teaches children about gender roles. Parents and legal guardians of children were inquired about their beliefs and everyday situations to understand the extent to which these agents, through fashion, influence their children's gender notions. It was found that they are well aware of the stereotypes in children's fashion, their role in the gender socialization of children and the differences in the way boys and girls are raised, although not everyone sees this as a problem. Of the majority of the partakers, who are uncomfortable with gender issues and its stereotypes, it was possible to perceive a frustration regarding the society in which they live in - mainly in relation to its culture, chauvinism and prejudice. The balance, however, is positive, with more and more new brands changing the way children's fashion positions itself regarding gender issues.
Description
Keywords
Concepções Estereótipos Gênero Infância Moda