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Abstract(s)
O presente documento descreve a investigação e metodologia efetuadas no projeto de identidade visual para o programa televisivo Pontos Cardeais. Este programa tem o turismo como alicerce, sendo que os episódios informam o espectador sobre as principais atividades e conteúdos turísticos de uma determinada localidade portuguesa.
As componentes da identidade visual do programa englobam o genérico, a assinatura e os oráculos. A redefinição destes elementos, que não eram atualizados desde 2008, foi realizada através de uma metodologia definida numa fase inicial, e que permitiu com que o novo grafismo animado aplicado ao programa se tornasse adequado ao enquadramento do mesmo.
Este projeto foi realizado no âmbito do mestrado em Design Multimédia, pela Universidade da Beira Interior, e por isso contém várias fases de desenvolvimento. Ao longo dessas etapas, a televisão, o jornalismo, a comunicação visual e por fim o design, que dá foco essencialmente aos motion graphics, são assuntos abordados, uma vez que todos eles precisam do design como intermediário para existirem de forma coerente. Todo o projeto segue uma metodologia definida com o objetivo de dar uma solução eficaz às questões impostas pelo problema inicial.
This paper describes the investigation and methodology used in the visual identity project for the television program “Pontos Cardeais”. The program foundation is tourism, being that the episodes inform the viewer about the main activities and tourist contents of a certain Portuguese locality. The components of this project are the opening credits, the program’s signature and the oracles. The redefinition of this elements, that weren’t updated since 2008, was made according to definition of a methodology, in the beggining of the project, that allowed the new contents to became suited to the framework. This project was carried out under the Master's in Multimedia Design, by the University of Beira Interior, and therefore contains several stages of development. Along these stages, the theme is framed, going through its main components. Television, journalism, visual communication and finally design, primarily focused on motion graphics, are the topics approached, since all they need design as an intermediary to exist coherently. All these steps were carried out to provide an effective solution to the issues imposed by the initial problem.
This paper describes the investigation and methodology used in the visual identity project for the television program “Pontos Cardeais”. The program foundation is tourism, being that the episodes inform the viewer about the main activities and tourist contents of a certain Portuguese locality. The components of this project are the opening credits, the program’s signature and the oracles. The redefinition of this elements, that weren’t updated since 2008, was made according to definition of a methodology, in the beggining of the project, that allowed the new contents to became suited to the framework. This project was carried out under the Master's in Multimedia Design, by the University of Beira Interior, and therefore contains several stages of development. Along these stages, the theme is framed, going through its main components. Television, journalism, visual communication and finally design, primarily focused on motion graphics, are the topics approached, since all they need design as an intermediary to exist coherently. All these steps were carried out to provide an effective solution to the issues imposed by the initial problem.
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Keywords
Comunicação Visual Identidade Visual Motion Graphics Televisão