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Abstract(s)
Ă necessĂĄrio considerar o facto de que os mercados se encontram em constante
mudança, e com isso advém a mudança do consumidor no geral. Este consumidor atual
Ă© mais rĂgido e meticuloso com as suas decisĂ”es e opiniĂ”es, obrigando a que as
empresas acompanhem este crescimento e evoluam lado a lado.
Ao longo de todas as mudanças que se vão apresentando ao longo dos tempos, as
empresas sentem a necessidade de se destacar umas das outras e sobressair aos olhos
dos pĂșblicos. Isto para que consigam angariar um maior nĂșmero de seguidores nas
redes sociais, acompanhado com uma maior interação com os mesmos e,
eventualmente, um melhor posicionamento de marca e mais vendas.
Atualmente, a decisĂŁo de compra de cada consumidor nĂŁo depende apenas do produto
em si, mas também das opiniÔes e recomendaçÔes de familiares, amigos, ou apenas de
outros usuårios presentes nas redes sociais. Para além disso, o marketing digital e a
forma como as empresas se movem estrategicamente nas redes sociais, através da
interação, do conteĂșdo visual e do conteĂșdo escrito â copywriting -, permitem que as
empresas consigam acompanhar de mais perto os seus pĂșblicos e consumidores,
garantindo uma ajuda e atendimento ao cliente muito mais pessoal, informal e
personalizada.
Tendo em conta o estĂĄgio curricular em copywriting, na Brandtellers Studio, em
Aveiro, que decorreu ao longo de trĂȘs meses, o objetivo final, recaindo sobre o cargo da
estagiĂĄria na entidade acolhedora, baseia-se na compreensĂŁo o impacto que o
copywriting tem no sucesso das empresas online e demonstrar a sua influĂȘncia e
importĂąncia nas redes sociais perante os pĂșblicos.
It is necessary to consider the fact that markets are constantly changing, and with that comes the change of the consumer in general. This current consumer is more rigid and meticulous with their decisions and opinions, forcing companies to follow this growth and evolve side by side with them. Throughout all the changes that have been presented over time, companies feel the need to stand out from each other and stand out in the eyes of the public. This is so that they can see a growth in the number of followers on their social media, accompanied by bigger interaction with them and, eventually, a better brand awareness and more sales. Currently, each consumer's purchase decision depends not only on the product itself, but also on the opinions and recommendations of family, friends, or just other users present on social media. In addition, digital marketing and the way in which companies move strategically on social media, through interaction, visual content and written content - copywriting -, allow companies to monitor their audiences and consumers more closely, ensuring a much more personal, informal and personalized customer service and support. Considering the internship in copywriting, at Brandtellers Studio, in Aveiro, which carried out for three months, the final goal lies with the position of the intern at the welcoming entity, which is to understand the impact that copywriting has on the companiesâ success and demonstrate its influence and importance on social media.
It is necessary to consider the fact that markets are constantly changing, and with that comes the change of the consumer in general. This current consumer is more rigid and meticulous with their decisions and opinions, forcing companies to follow this growth and evolve side by side with them. Throughout all the changes that have been presented over time, companies feel the need to stand out from each other and stand out in the eyes of the public. This is so that they can see a growth in the number of followers on their social media, accompanied by bigger interaction with them and, eventually, a better brand awareness and more sales. Currently, each consumer's purchase decision depends not only on the product itself, but also on the opinions and recommendations of family, friends, or just other users present on social media. In addition, digital marketing and the way in which companies move strategically on social media, through interaction, visual content and written content - copywriting -, allow companies to monitor their audiences and consumers more closely, ensuring a much more personal, informal and personalized customer service and support. Considering the internship in copywriting, at Brandtellers Studio, in Aveiro, which carried out for three months, the final goal lies with the position of the intern at the welcoming entity, which is to understand the impact that copywriting has on the companiesâ success and demonstrate its influence and importance on social media.
Description
Keywords
AgĂȘncia de Marketing Digital Copywriting Marketing de ConteĂșdo Marketing Digital