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Abstract(s)
A presente investigação teve como objetivo contribuir para o estudo e para a medição da relação do Marketing Interno e do Processo de Socialização, analisando a influência de ambos na Satisfação no Trabalho e na Motivação dos enfermeiros em diferentes contextos organizacionais. As unidades de saúde são organizações com um contexto orgânico específico. Assim, toda a sua organização encontra-se disposta em função da orgânica e, todo o seu exercício está em estrita ligação com os modelos de gestão existentes, com o tipo de liderança, com o envolvimento de cada colaborador com a organização e com o desempenho profissional.
Deste modo, o marketing interno bem como o processo de socialização são obtidos pelo alinhamento da integração das metas dos indivíduos com os objetivos da organização. Quanto maior esta congruência, maior o desempenho e compromisso organizacional bem como a qualidade dos cuidados prestados. Contudo, para que tal seja possível, a satisfação e a motivação no trabalho devem estar presentes nas atitudes dos colaboradores.
Na revisão dos estudos que trataram esta temática, identificou-se a falta de estudos empíricos referentes à abordagem teórica da relação existente entre as práticas de socialização e as práticas de marketing interno, bem como a influência destas variáveis na satisfação e motivação do trabalho de enfermagem. Com base numa amostra de 287 enfermeiros de diferentes contextos organizacionais e numa amostra de 12 entrevistas para complementar o fenómeno em estudo, o presente estudo testou dois modelos concetuais face à temática em questão.
Assim, após a análise fatorial exploratória, procedeu-se à avaliação de dois modelos concetuais face às dimensões encontradas para cada um dos constructos em questão. Da análise dos mesmos, concluiu-se que os constructos marketing interno e processo de socialização representam constructos diferentes e que as hipóteses que relacionam a influência direta do Processo de Socialização sobre o marketing interno, a influência indireta do Processo de Socialização sobre a Satisfação, através da Motivação, a influência direta do MI sobre a Motivação e sobre a Satisfação, e a influência indireta do marketing interno sobre a Satisfação no Trabalho, através da Motivação e, por fim, a influência da Motivação sobre a Satisfação foram todas confirmadas. Contudo, as relações estabelecidas entre o Processo de Socialização e Motivação e o Processo de Socialização e Satisfação não foram confirmadas.
Face às dimensões encontradas e verificadas na análise quantitativa e que suportaram as hipóteses em estudo, foi possível através da realização de 12 entrevistas verificar que as mesmas eram indicadas e consideradas pelos entrevistados. No que concerne à variável Processo de Socialização por exemplo, na parte da análise quantitativa foram analisadas as dimensões “Conhecimento da Filosofia das Instituição”, “Objetivos/ Recompensas” e “Acolhimento e Integração”, tendo as mesmas sido referenciadas pelos entrevistados como fatores fundamentais para a sua socialização na organização.
Ficou demonstrado com esta investigação que o Processo de Socialização e o Marketing Interno quando são analisados separadamente apresentam melhores resultados, validando deste modo que os constructos são efetivamente diferentes.
This research aimed to contribute to the study and to the measurement of the relationships of the Internal Marketing and the Socialization Process, analyzing the influence of both on the Job Satisfaction and Motivation of nurses in different organizational contexts. Health units are organizations with a specific organic context. Thus, your entire organization is lined up according to its organic and its whole exercise is in strict relation with the existing management models, with the kind of leadership, with the involvement of every employee in the organization and professional performance. Thus, the internal marketing as well as the socialization process are obtained by the alignment of the integration of the individuals’ goals with the organization's goals. The higher is this congruence, greater is the performance and the organizational commitment, as well the quality of care provided. However, for this to be possible, the satisfaction and job motivation must be present in the attitudes of employees. In reviewing the studies that addressed this issue, it was identified the lack of empirical studies regarding the theoretical approach of the relationship between socialization practices and practices of internal marketing as well as the influence of these variables on the satisfaction and motivation of nursing work. Based on a sample of 287 nurses from different organizational contexts and in a sample of 12 interviews in addition to the phenomenon under study, this study tested two conceptual models in view of the topic in question. Thus, after the exploratory factor analysis, we preceded the evaluation of the two conceptual models in view of the dimensions found for each of the constructs in question. From their analysis , it was concluded that the constructs internal marketing and socialization process represent different constructs and hypotheses that relate the direct influence of the Process of Socialization on the MI, the indirect influence of Socialization Process on Satisfaction through Motivation, the direct influence of MI on Motivation and Satisfaction, and the indirect influence of MI on Job Satisfaction through Motivation and finally , the influence of Motivation on Satisfaction were all confirmed . However, the relations between the Process of Socialization and Motivation and the Process of Socialization and satisfaction have not been confirmed. Given the dimensions found and verified in quantitative analysis and that supported the hypotheses under study, it was possible by conducting 12 interviews, verify that they were given and considered by respondents. Regarding the variable Socialization Process for example, in the quantitative analysis were analyzed the dimensions "Philosophy of Knowledge Institution", "Goals / Rewards" and "Welcome and Integration", having been referenced by the same respondents as key factors to their socialization in the organization. It was demonstrated by this investigation that the Socialization Process and the Internal Marketing when analyzed separately show better results, thereby validating that the constructs are effectively different.
This research aimed to contribute to the study and to the measurement of the relationships of the Internal Marketing and the Socialization Process, analyzing the influence of both on the Job Satisfaction and Motivation of nurses in different organizational contexts. Health units are organizations with a specific organic context. Thus, your entire organization is lined up according to its organic and its whole exercise is in strict relation with the existing management models, with the kind of leadership, with the involvement of every employee in the organization and professional performance. Thus, the internal marketing as well as the socialization process are obtained by the alignment of the integration of the individuals’ goals with the organization's goals. The higher is this congruence, greater is the performance and the organizational commitment, as well the quality of care provided. However, for this to be possible, the satisfaction and job motivation must be present in the attitudes of employees. In reviewing the studies that addressed this issue, it was identified the lack of empirical studies regarding the theoretical approach of the relationship between socialization practices and practices of internal marketing as well as the influence of these variables on the satisfaction and motivation of nursing work. Based on a sample of 287 nurses from different organizational contexts and in a sample of 12 interviews in addition to the phenomenon under study, this study tested two conceptual models in view of the topic in question. Thus, after the exploratory factor analysis, we preceded the evaluation of the two conceptual models in view of the dimensions found for each of the constructs in question. From their analysis , it was concluded that the constructs internal marketing and socialization process represent different constructs and hypotheses that relate the direct influence of the Process of Socialization on the MI, the indirect influence of Socialization Process on Satisfaction through Motivation, the direct influence of MI on Motivation and Satisfaction, and the indirect influence of MI on Job Satisfaction through Motivation and finally , the influence of Motivation on Satisfaction were all confirmed . However, the relations between the Process of Socialization and Motivation and the Process of Socialization and satisfaction have not been confirmed. Given the dimensions found and verified in quantitative analysis and that supported the hypotheses under study, it was possible by conducting 12 interviews, verify that they were given and considered by respondents. Regarding the variable Socialization Process for example, in the quantitative analysis were analyzed the dimensions "Philosophy of Knowledge Institution", "Goals / Rewards" and "Welcome and Integration", having been referenced by the same respondents as key factors to their socialization in the organization. It was demonstrated by this investigation that the Socialization Process and the Internal Marketing when analyzed separately show better results, thereby validating that the constructs are effectively different.
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Keywords
Marketing Interno Processo de Socialização Satisfação no Trabalho Motivação Enfermeiros