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Authors
Abstract(s)
Esta Dissertação aborda a questão da consultoria de imagem e a sua relação com a
autoestima, enquanto serviço e método de trabalho. Para isso é importante perceber os
aspectos relativos à moda, como: cultura, o indivíduo, as individualidades, o processo do
vestir, a expressão de personalidade através da roupa, o corpo, a questão do querer agradar,
a beleza e papel da moda na consultoria de imagem, que acabam por influenciar a
comunicação visual das pessoas e a sua relação com a sua autoestima. Por mais que à moda
não seja algo exclusivo na consultoria de imagem, é através do vestir que os indivíduos
expressam sua personalidade, seus gostos e estilo pessoal. Sendo estes influenciados pela
cultura onde vivem e os grupos sociais aos quais estão inseridos ou que querem se inserir.
Outro aspecto muito importante é perceber os conceitos relativos à questão da autoestima,
já que este é um tópico de grande relevância na pesquisa. Para isso é importante entender
a sua definição segundo alguns autores da área da psicologia, bem como os seus pilares ea
sua influência na consultoria de imagem.
Nesta pesquisa foram feitas entrevistas semiestrtuturadas, com oito consultoras de imagem
tanto de Portugal como do Brasil, com o intuito de entender diferentes processos
relacionados com a questão do autoconhecimento e a sua relação com a autoestima durante
a consultoria de imagem. A amostra da pesquisa é não-representativa e distribuída por
consultoras de imagem de Portugal e do Brasil, e a análise dos dados foi feita através da
transcrição das entrevistas e respectiva análise textual.
Após entender o que envolve o processo de consultoria de imagem, a pesquisa detalha todas
os conceitos, etapas, metodologias que são mais comumente utilizadas no serviço de
consultoria de imagem, bem como a situação do mercado em Portugal.
Pudemos concluir que a questão do autoconhecimento é muito presente nas etapas de
trabalho das consultoras de imagem, que elas não seguem um padrão metodológico, e
também não se guiam pelos sete estilos universais (metodologia que identifica os estilos
pessoais), também não é dada muita importância às tendências no setor da moda no
processo de consultoria de imagem. O serviço de consultoria só será eficaz se houver
comprometimento de ambas as partes e a consultoria de imagem ainda sofre preconceitos,
pois é confundida com o conceito de personal styling. Também concluímos que os serviços
que as clientes mais se empolgam são: o closet clearing e a análise de coloração pessoal. E boa parte das consultoras de imagem entrevistadas fizeram uma transição de carreira e
vieram de áreas que não tinham nenhuma relação com a moda.
Este estudo pôde demonstrar que a consultoria de imagem tem relação direta com o
autoconhecimento, mas ainda é um serviço que apresenta denominações de terminologias
erradas, até mesmo por profissionais do mercado. O que acaba por confundir e gerar
confusão e preconceito na cabeça das pessoas.
A pesquisa explora nas suas conclusões que está é uma área que ainda requer mais pesquisa
no âmbito acadêmico, embora alguns temas específicos como a questão da análise da
coloração pessoal tenha um aspecto mais científico, boa parte dos temas relativos à
consultoria de imagem ainda não são. Dessa forma, o serviço seria melhor difundido e as
pessoas entenderiam de fato a sua função e importância.
This dissertation addresses image consulting and its relationship with self-esteem as a service and work method. It is essential to understand aspects related to fashion, such as culture, individual, individualities, the dressing process, the expression of personality through clothing, the body, the question of wanting to please, the beauty and role of fashion in image consulting, which end up influencing people's visual communication and its relationship with their self-esteem. Although fashion is not exclusive in appearance consulting, it is through clothing that individuals express their personality, tastes, and personal style. These being influenced by the culture where they live and the social groups to which they are inserted or who want to be inserted. Another essential aspect is understanding the concepts related to self-esteem since this is a topic of great relevance in the research. For this, it is crucial to understand its definition, according to some authors in psychology, and its pillars and its influence on image consulting. In this research, semi-structured interviews were conducted with eight image consultants from Portugal and Brazil to understand different processes related to self- knowledge and its relationship with self-esteem during image consultancy. The research sample is nonrepresentative and distributed by image consultants in Portugal and Brazil. Data analysis will be managed through the transcription of interviews and respective textual studies. After understanding what the image consulting process involves, the research details all the concepts, steps, methodologies that are most used in the image consulting service, and the market situation in Portugal. We were able to conclude that the issue of self-knowledge is very present in the work stages of image consultants, that they do not follow a methodological pattern, and are also not guided by the seven universal styles (methodology that identifies personal types). importance to trends in the fashion sector in the image consulting process. The consultancy service will only be effective if there is commitment from both parties and the image consultancy still suffers from prejudice, as it is confused with the concept of personal styling. We also found that the services customers are most excited about are closet clearingand personal color analysis. And most of the image consultants interviewed made a career transition and came from areas that had nothing to do with fashion This study was able to demonstrate that image consulting is directly related to selfknowledge, but it is still a service that has the wrong terminology names, even by professionals in the market. What ends up confusing and generating confusion and prejudice in people's minds. The research explores in its conclusions that this is an area that still requires more research in the academic sphere, although some specific topics such as the issue of personalcolor analysis have a more scientific aspect, most of the issues related to image consultingare not yet. In this way, the service would be better disseminated, and people would genuinely understand its function and importance.
This dissertation addresses image consulting and its relationship with self-esteem as a service and work method. It is essential to understand aspects related to fashion, such as culture, individual, individualities, the dressing process, the expression of personality through clothing, the body, the question of wanting to please, the beauty and role of fashion in image consulting, which end up influencing people's visual communication and its relationship with their self-esteem. Although fashion is not exclusive in appearance consulting, it is through clothing that individuals express their personality, tastes, and personal style. These being influenced by the culture where they live and the social groups to which they are inserted or who want to be inserted. Another essential aspect is understanding the concepts related to self-esteem since this is a topic of great relevance in the research. For this, it is crucial to understand its definition, according to some authors in psychology, and its pillars and its influence on image consulting. In this research, semi-structured interviews were conducted with eight image consultants from Portugal and Brazil to understand different processes related to self- knowledge and its relationship with self-esteem during image consultancy. The research sample is nonrepresentative and distributed by image consultants in Portugal and Brazil. Data analysis will be managed through the transcription of interviews and respective textual studies. After understanding what the image consulting process involves, the research details all the concepts, steps, methodologies that are most used in the image consulting service, and the market situation in Portugal. We were able to conclude that the issue of self-knowledge is very present in the work stages of image consultants, that they do not follow a methodological pattern, and are also not guided by the seven universal styles (methodology that identifies personal types). importance to trends in the fashion sector in the image consulting process. The consultancy service will only be effective if there is commitment from both parties and the image consultancy still suffers from prejudice, as it is confused with the concept of personal styling. We also found that the services customers are most excited about are closet clearingand personal color analysis. And most of the image consultants interviewed made a career transition and came from areas that had nothing to do with fashion This study was able to demonstrate that image consulting is directly related to selfknowledge, but it is still a service that has the wrong terminology names, even by professionals in the market. What ends up confusing and generating confusion and prejudice in people's minds. The research explores in its conclusions that this is an area that still requires more research in the academic sphere, although some specific topics such as the issue of personalcolor analysis have a more scientific aspect, most of the issues related to image consultingare not yet. In this way, the service would be better disseminated, and people would genuinely understand its function and importance.
Description
Keywords
Autoconhecimento Autoestima Consultoria de Imagem Metodologias de Consultoria Moda