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Abstract(s)
A moda desempenha um papel importante na expressão de identidade de um indivíduo
ou comunidade – tal como especialistas nas ciências sociais analisam. Na indústria
musical, os artistas exploram a sua identidade – com foco na identidade de género –
através do vestuário, desenvolvendo personas ou alter egos que refletem uma estética
visual específica na performance em palco. A moda torna-se uma ferramenta à expressão
da identidade do performer. No entanto, a moda como fenómeno social e cultural está
sujeita a interpretações que variam consoante o tempo e o lugar. A sociedade estabeleceu
normas binárias de identidade de género com base no sexo biológico; por conseguinte,
alguns indivíduos questionam e desafiam essas mesmas normas na procura pela
liberdade de expressão e identidade não-convencionais. A moda, juntamente com a
performance, é usada como forma de empoderamento contra as normas impostas pela
sociedade.
Vários movimentos, subculturas e identidades performativas surgiram para questionar,
desafiar e transformar as noções normativas que se refletem nas noções de género,
criando espaços seguros que proporcionam um sentimento de pertença e de liberdade
identitária no seu público. Os artistas musicais utilizam a moda como ferramenta para
expressar as suas personas e alter egos. Através da estética e do vestuário, os performers
de música comunicam a sua essência e personalidade. Por meio de estudos de caso de
artistas como David Bowie, Harry Styles e António Variações, é possível observar como
a moda pode ser usada para explorar diferentes identidades e expressões de género.
Em resumo, a moda é uma ferramenta essencial para que os performers musicais
expressem a sua identidade e comuniquem com o seu público – proporcionando um
ambiente confortável para a expressão individual.
Fashion plays an important role in expressing the identity of an individual or community – as experts in the social sciences analyze. In the music industry, artists explore their identity – focusing on gender identity – through clothing, developing personas or alter egos that reflect a specific visual aesthetic in their stage performance. Fashion becomes a tool for the expression of the performer's identity. However, fashion as a social and cultural phenomenon is subject to interpretations that vary over time and place. Society has established binary norms of gender identity based on biological sex; therefore, some individuals question and challenge these norms in their search for freedom of expression and unconventional identity. Fashion, along with performance, is used as a form of empowerment against the norms imposed by society. Various movements, subcultures, and performative identities have emerged to question, challenge, and transform normative notions that are reflected in gender concepts, creating safe spaces that provide a sense of belonging and identity freedom to their audience. Music artists use fashion as a tool to express their personas and alter egos. Through aesthetics and clothing, music performers communicate their essence and personality. Through case studies of artists such as David Bowie, Harry Styles, and António Variações, it is possible to observe how fashion can be used to explore different identities and gender expressions. In summary, fashion is an essential tool for music performers to express their identity and communicate with their audience – providing a comfortable environment for individual expression.
Fashion plays an important role in expressing the identity of an individual or community – as experts in the social sciences analyze. In the music industry, artists explore their identity – focusing on gender identity – through clothing, developing personas or alter egos that reflect a specific visual aesthetic in their stage performance. Fashion becomes a tool for the expression of the performer's identity. However, fashion as a social and cultural phenomenon is subject to interpretations that vary over time and place. Society has established binary norms of gender identity based on biological sex; therefore, some individuals question and challenge these norms in their search for freedom of expression and unconventional identity. Fashion, along with performance, is used as a form of empowerment against the norms imposed by society. Various movements, subcultures, and performative identities have emerged to question, challenge, and transform normative notions that are reflected in gender concepts, creating safe spaces that provide a sense of belonging and identity freedom to their audience. Music artists use fashion as a tool to express their personas and alter egos. Through aesthetics and clothing, music performers communicate their essence and personality. Through case studies of artists such as David Bowie, Harry Styles, and António Variações, it is possible to observe how fashion can be used to explore different identities and gender expressions. In summary, fashion is an essential tool for music performers to express their identity and communicate with their audience – providing a comfortable environment for individual expression.
Description
Keywords
Alter Ego Celebridade Identidade de Género Performance Musical. Performer Persona