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Authors
Abstract(s)
O presente trabalho visa aprofundar a compreensão da relação complexa entre moda e
bem-estar, reconhecendo o paradoxo existente: enquanto as tendências de moda
proporcionam auto expressão e autoestima, o seu consumo desenfreado gera,
paralelamente, aflição e culpa, dada a notória pegada ambiental da indústria. Segundo
dados da Organização das Nações Unidas, o aumento médio de consumo de vestimenta
aumentou 60% em relação ao que era há 15 anos, enquanto o tempo de uso de cada peça
diminuiu pela metade. Para entender essa realidade, foi utilizada uma metodologia não
intervencionista, recorrendo a uma revisão bibliográfica abrangente através da
abordagem de temas como pós-modernidade, sustentabilidade, comportamentos de
consumo e tendências de mercado, a fim de explorar estratégias e soluções coletivas que
promovam um consumo de moda mais consciente e de acordo com o bem-estar geral dos
indivíduos. Conclui-se que a formação de comunidades pode ser um caminho a ser
seguido, visto que desempenham um papel vital ao unir, educar, apoiar e capacitar os
indivíduos a enfrentarem os desafios das mudanças climáticas e da instabilidade global.
Por fim, foram analisados diversos serviços focados no bem-estar e no consumo de moda
consciente cujos insights motivaram a idealização de um projeto único e inovador
baseado na participação ativa da comunidade como forma de promover o consumo
consciente de moda atrelado ao bem-estar físico, mental e do ambiente.
This work aims to deepen the understanding of the complex relationship between fashion and wellness, recognizing the existing paradox: while fashion trends provide selfexpression and self-esteem, their unrestrained consumption simultaneously generates distress and guilt, given the notorious environmental footprint of the industry. According to data from the United Nations, the average consumption of clothing has increased by 60% compared to what it was 15 years ago, while the lifespan of each piece has been cut in half. To grasp this reality, a non-interventionist methodology was employed, conducting an extensive literature review encompassing themes such as post-modernity, sustainability, consumer behaviors, and market trends, in order to explore strategies and collective solutions that promote more conscious fashion consumption in alignment with individuals' overall well-being. It is concluded that the formation of communities plays a vital role in uniting, educating, supporting, and empowering individuals to confront the challenges of climate change and global instability. Finally, various well-being and conscious fashion consumption-focused services were analyzed, whose insights inspired the conception of a unique and innovative project based on active community participation as a means to promote conscious fashion consumption linked to physical, mental and environmental well-being.
This work aims to deepen the understanding of the complex relationship between fashion and wellness, recognizing the existing paradox: while fashion trends provide selfexpression and self-esteem, their unrestrained consumption simultaneously generates distress and guilt, given the notorious environmental footprint of the industry. According to data from the United Nations, the average consumption of clothing has increased by 60% compared to what it was 15 years ago, while the lifespan of each piece has been cut in half. To grasp this reality, a non-interventionist methodology was employed, conducting an extensive literature review encompassing themes such as post-modernity, sustainability, consumer behaviors, and market trends, in order to explore strategies and collective solutions that promote more conscious fashion consumption in alignment with individuals' overall well-being. It is concluded that the formation of communities plays a vital role in uniting, educating, supporting, and empowering individuals to confront the challenges of climate change and global instability. Finally, various well-being and conscious fashion consumption-focused services were analyzed, whose insights inspired the conception of a unique and innovative project based on active community participation as a means to promote conscious fashion consumption linked to physical, mental and environmental well-being.
Description
Keywords
Bem-Estar Comunidades Moda Sustentável Mudanças Climáticas