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Abstract(s)
Perante o contexto contemporâneo, testemunhamos um aumento significativo na
utilização de práticas do design e da arte que procuram não apenas transmitir
mensagens, mas também estimular a ação e consciencializar a sociedade. Assim, o design
e a arte surgem como uma importante ferramenta de comunicação na causa ativista. O
trabalho científico agora exposto, tem como objetivo principal obter uma perspetiva
abrangente sobre o ativismo no design e na arte. Com vista a este objetivo focamos as
origens, influências e precursores do tema. São apresentados, ao longo do documento,
diferentes exemplos ativistas, aliados ao design e à arte em prol da consciencialização em
torno de questões sociais, políticas e económicas. Dado o meu interesse pessoal no tema
apresentamos um estudo de caso sobre o trabalho de Miguel Januário do qual se retiram
algumas elações relativas ao retorno da mensagem por parte da audiência. Não se
considerando este estudo exaustivo, serve no entanto o propósito. Seguimos uma
metodologia que consiste primeiramente na revisão de literatura centrada em obras
literárias e vídeos, e posteriormente numa investigação através de entrevistas e
questionários aplicados tanto ao artista quanto ao público-alvo. O estudo de caso sobre
o trabalho de Miguel Januário, mostrou que, apesar das divergências na receção do
público, o impacto e a visibilidade alcançados pelo artista comprovam o potencial
transformador destas práticas. Com a apresentação do estudo de caso, reforçamos nesta
dissertação a importância do papel do design e da arte como ferramentas essenciais da
comunicação ativista no contexto contemporâneo.
In the contemporary context, we witness a significant increase in the use of design and art practices that seek not only to convey messages but also to stimulate action and raise awareness in society. Thus, design and art emerge as important communication tools in the activist cause. The main objective of the scientific work presented here is to obtain a comprehensive perspective on activism in design and art. To achieve this goal, we focus on the origins, influences, and precursors of the theme. Throughout the document, different activist examples are presented, allied with design and art to raise awareness about social, political, and economic issues. Given my personal interest in the subject, we present a case study on the work of Miguel Januário from which some insights are drawn regarding the audience's response to the message. While this study is not exhaustive, it serves its purpose. We followed a methodology that first consisted of a literature review centered on literary works and videos, and subsequently an investigation through interviews and questionnaires applied to both the artist and the target audience. The case study on Miguel Januário's work showed that, despite divergences in public reception, the impact and visibility achieved by the artist demonstrate the transformative potential of these practices. By presenting the case study, we reinforce in this dissertation the importance of the role of design and art as essential tools of activist communication in the contemporary context.
In the contemporary context, we witness a significant increase in the use of design and art practices that seek not only to convey messages but also to stimulate action and raise awareness in society. Thus, design and art emerge as important communication tools in the activist cause. The main objective of the scientific work presented here is to obtain a comprehensive perspective on activism in design and art. To achieve this goal, we focus on the origins, influences, and precursors of the theme. Throughout the document, different activist examples are presented, allied with design and art to raise awareness about social, political, and economic issues. Given my personal interest in the subject, we present a case study on the work of Miguel Januário from which some insights are drawn regarding the audience's response to the message. While this study is not exhaustive, it serves its purpose. We followed a methodology that first consisted of a literature review centered on literary works and videos, and subsequently an investigation through interviews and questionnaires applied to both the artist and the target audience. The case study on Miguel Januário's work showed that, despite divergences in public reception, the impact and visibility achieved by the artist demonstrate the transformative potential of these practices. By presenting the case study, we reinforce in this dissertation the importance of the role of design and art as essential tools of activist communication in the contemporary context.
Description
Keywords
Arte Artivismo. Ativismo Design de Comunicação