| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 505.14 KB | Adobe PDF |
Authors
Abstract(s)
O presente relatório visa sintetizar o conjunto de atividades desenvolvidas no âmbito
do Estágio Curricular realizado na Câmara Municipal da Covilhã, no âmbito do
Mestrado em Relações Internacionais da Universidade da Beira Interior. O relatório
enquadra o estágio num contexto mais amplo relacionado com a utilização de
elementos da diplomacia pública na projeção internacional das cidades.
Muito associada ao conceito de poder suave, a diplomacia pública assenta comunicação
direta com o público estrangeiro, tendo como finalidade, para além de influenciar
perceções, fortalecer relações e promover os interesses de um país ou entidade no
cenário internacional. Ao contrário da diplomacia tradicional, que ocorre entre
representantes oficiais de Estados, a diplomacia pública procura envolver a sociedade
civil, a “media”, organizações não governamentais e até mesmo indivíduos. As suas
ferramentas incluem frequentemente campanhas de comunicação e estão associadas a
programas de intercâmbio cultural, desportivo e educativo. É neste contexto de
crescente globalização e relevância das redes sociais que, nas últimas décadas, as
cidades têm adotado cada vez mais estratégia, frequentemente associadas à prática da
diplomacia pública como forma de atrair turismo e investimento.
O objetivo deste relatório é compreender de que forma as ferramentas da diplomacia
pública estão a ser utilizadas pelas cidades, bem como os métodos e efeitos dessas
práticas. O ponto de partida foi o estágio curricular realizado na Câmara Municipal da
Covilhã, município que será utilizado como caso de estudo. Este relatório, baseado
numa abordagem qualitativa, foi elaborado a partir da observação não participante, da
análise de websites, relatórios e documentos oficiais, bem como da revisão da literatura
académica existente sobre o tema. O relatório está dividido em três capítulos. O
primeiro capítulo aborda a Diplomacia Pública; o segundo, a Diplomacia das Cidades;
e o terceiro, a Avaliação da Cidade da Covilhã no Cenário Internacional. Por fim,
apresentamos as considerações finais sobre o trabalho desenvolvido ao longo do
estágio.
This report aims to summarize the set of activities developed within the scope of the internship carried out at the City Council of Covilhã, within the context of the Master’s Degree Programme in International Relations at the University of Beira Interior. The report places the internship within a broader context related to the use of elements of public diplomacy in the international projection of cities. Closely associated with the concept of soft power, public diplomacy is based on direct communication with the foreign public with the purpose, in addition to influencing perceptions, of strengthening relations and promoting the interests of a country or entity on the international stage. Unlike traditional diplomacy, which occurs between official representatives of States, public diplomacy seeks to involve civil society, the media, non-governmental organizations and even individuals. Its tools often include communication campaigns and are associated with cultural, sports and educational exchange programs. It is in this context of increasing globalization and the relevance of social networks that, in recent decades, cities have increasingly adopted strategies often associated with the practice of public diplomacy as a whan of attracting tourism and investment. The objective of this report is to understand how public diplomacy tools are being used by cities, as well as the methods and effects of these practices. The starting point was the internship carried out at the City Council of Covilhã, a municipality that will be used as a case study. This report, based on a qualitative approach, was prepared based on non-participant observation, analysis of websites, reports and official documents, as well as a review of the existing academic literature on the subject. The report is divided into three chapters. The first chapter addresses Public Diplomacy; the second, City Diplomacy; and the third, the Assessment of the City of Covilhã in the International Scenario. Finally, we present the final considerations on the work developed throughout the internship.
This report aims to summarize the set of activities developed within the scope of the internship carried out at the City Council of Covilhã, within the context of the Master’s Degree Programme in International Relations at the University of Beira Interior. The report places the internship within a broader context related to the use of elements of public diplomacy in the international projection of cities. Closely associated with the concept of soft power, public diplomacy is based on direct communication with the foreign public with the purpose, in addition to influencing perceptions, of strengthening relations and promoting the interests of a country or entity on the international stage. Unlike traditional diplomacy, which occurs between official representatives of States, public diplomacy seeks to involve civil society, the media, non-governmental organizations and even individuals. Its tools often include communication campaigns and are associated with cultural, sports and educational exchange programs. It is in this context of increasing globalization and the relevance of social networks that, in recent decades, cities have increasingly adopted strategies often associated with the practice of public diplomacy as a whan of attracting tourism and investment. The objective of this report is to understand how public diplomacy tools are being used by cities, as well as the methods and effects of these practices. The starting point was the internship carried out at the City Council of Covilhã, a municipality that will be used as a case study. This report, based on a qualitative approach, was prepared based on non-participant observation, analysis of websites, reports and official documents, as well as a review of the existing academic literature on the subject. The report is divided into three chapters. The first chapter addresses Public Diplomacy; the second, City Diplomacy; and the third, the Assessment of the City of Covilhã in the International Scenario. Finally, we present the final considerations on the work developed throughout the internship.
Description
Keywords
Cidades Cooperação Diplomacia Pública Internacionalização Relações
Internacionais