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Advisor(s)
Abstract(s)
O presente Relatório pretende dar a conhecer a experiência profissional da aluna Margarida
Costa, durante o período de estágio decorrido na empresa FASHION STUDIO, entre Novembro
de 2018 e Fevereiro de 2018, demonstrando de que modo foram aplicados os conhecimentos
adquiridos no Mestrado em Branding e Design de Moda.
Este documento está dividido em dois capítulos. No primeiro, é realizada uma revisão
bibliográfica que aborda temas como o Marketing Digital, Marketing de Conteúdos e as Redes
Sociais enquanto veículo de Distribuição de uma Estratégia de Conteúdos. No segundo capítulo
será apresentado o trabalho desenvolvido pela aluna, dando maior relevância à plataforma
Instagram por ter sido aquela em que a aluna se aprofundou.
As redes sociais têm vindo, cada vez mais, a desenvolver um papel fundamental para as marcas,
tornando-se numa ferramenta de comunicação muito importante para qualquer empresa. Nos
dias de hoje, não existe uma boa estratégia de Marketing, onde as redes sociais não estejam
inseridas. Por se tratarem de canais de comunicação, na maior parte, gratuitos e universais,
tornaram-se uma ferramenta de comunicação fundamental para ganhar novos clientes e trazer
tráfego para o website da empresa. Uma marca que não esteja presente em pelo menos uma
destas plataformas perde, automaticamente, a sua credibilidade. Uma boa estratégia de
comunicação nestas plataformas torna-se assim, essencial para o sucesso das marcas,
principalmente no sector da moda, como é o caso.
Na segunda parte deste relatório, aluna dará a conhecer a estratégia de Marketing de Conteúdo
desenvolvida pela aluna para o perfil de Instagram da empresa.
This Report aims to present the professional experience student Margarida Costa acquired during the internship at FASHION STUDIO, between November 2018 and February 2018, demonstrating how the knowledge acquired in the Master in Branding and Fashion Design were applied. This document is divided into two parts. In the first one, a bibliographic review is conducted that addresses topics such as Digital Marketing, Content Marketing and Social Networks as a vehicle for Distribution of a Content Strategy, giving more relevance to the Instagram platform because it was the one that the student worked on. Social networks are increasingly developing a fundamental role for brands, becoming a very important communication tool for any company. Nowadays, there is no good marketing strategy where social networks are not present. Because they are free and universal communication channels, they have become a fundamental communication tool for gaining new customers and bringing traffic to the company’s website. If a brand is not present on at least one of these platforms, automatically loses its credibility. A good communication strategy on these platforms thus becomes essential for the success of brands, especially in the fashion sector, as is the case. In the second part of this report, the student will learn about the content marketing strategy developed by the student for the company’s Instagram profile.
This Report aims to present the professional experience student Margarida Costa acquired during the internship at FASHION STUDIO, between November 2018 and February 2018, demonstrating how the knowledge acquired in the Master in Branding and Fashion Design were applied. This document is divided into two parts. In the first one, a bibliographic review is conducted that addresses topics such as Digital Marketing, Content Marketing and Social Networks as a vehicle for Distribution of a Content Strategy, giving more relevance to the Instagram platform because it was the one that the student worked on. Social networks are increasingly developing a fundamental role for brands, becoming a very important communication tool for any company. Nowadays, there is no good marketing strategy where social networks are not present. Because they are free and universal communication channels, they have become a fundamental communication tool for gaining new customers and bringing traffic to the company’s website. If a brand is not present on at least one of these platforms, automatically loses its credibility. A good communication strategy on these platforms thus becomes essential for the success of brands, especially in the fashion sector, as is the case. In the second part of this report, the student will learn about the content marketing strategy developed by the student for the company’s Instagram profile.
Description
Keywords
Conteúdos Fashion Studio Marketing 4.0 Redes Sociais