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Abstract(s)
Nos tempos que correm, é cada vez mais visível o enorme crescimento das empresas de Fast
Fashion, pois é cada vez mais querido por parte do consumidor, a criação de produtos que
sejam constantemente uma novidade, contando que esta acompanhe as tendências que se
vão desencadeando no mundo da moda. Tendo em conta esta constante, é necessário saber
observar a sociedade e desenvolver produtos que vão de encontro às necessidades e/ou
exigências dos diferentes tipos de consumidor.
É de grande importância ter em conta todos os aspetos no que toca à moda e às tendências,
pois cada consumidor é um consumidor diferente e, desta forma, cada indivíduo tem o seu
“ver” de uma forma pessoal e imperativa. De acordo com o estilo de vida e o poder de
compra do indivíduo, são criados fatores que criam ou destroem sectores de vestuário, pois
um indivíduo com elevadas posses monetárias e, consequentemente com um maior poder de
compra, terá sempre tendência a comprar vestuário considerado de luxo, enquanto um
individuo com menor poder de compra se ficará pela compra de artigos menos dispendiosos.
Um dos sectores da moda destaca-se por recorrer ao artesanato. Em termos gerais O
artesanato referencia uma cultura e permanece como símbolo e/ou signo relativo a uma
tradição ou costume, sendo que este tem como objetivo demonstrar algo sobre o local de
onde advém e, também, a função de sociabilidade, ou seja, o artesanato permite que se crie
uma certa atividade, de modo a produzir um contingente expressivo entre indivíduos.
A industrialização foi um dos fatores que veio contribuir para a perda do artesanal, no
entanto, ultimamente este vai sendo cada vez mais redescoberto, pois, para além de ser tido
como algo que está de certo modo fora das “tendências” dos dias que correm (por ser feito já
há alguns séculos) segundo a geração atual, o artesanato está relacionado com a sociedade e
às necessidades do individuo contemporâneo, consegue ser tão contemporâneo como o que
está em voga no momento.
These days, it is increasingly apparent the enormous growth of the Fast Fashion companies, as it is becoming more desired by the consumer, creating products that are constantly new, provided that this keep up to the trends that are setting of in fashion world. Given this constant, one must know how to observe society and develop products that meet the needs and/or requirements for different types of consumer. It is very important to take into account all aspects when it comes to fashion and trends, as each consumer is a different consumer and, in this way, each individual has their "view" in a personal and compelling way. According to the lifestyle and the individual's purchasing power, factors are created that set or destroy clothing sectors, for an individual with high monetary possession and therefore with a greater purchasing power, will always have a tendency to buy clothing considered luxury, while an individual with lower budget will end in the purchase of less expensive items. One of the fashion sectors stands out making use of handcraft. Overall, Crafts references a culture and remains a symbol and/or a sign of tradition or custom, and this aims to demonstrate something about the place from where it comes and also as social function, meaning, craft allows to create a certain activity so as to produce a significant number of contingent between individuals. Industrialization was one of the factors that contributed to the decrease of craft, however, lately this is being more and more rediscovered, apart from being seen as something that is somehow outside the "trends" of today's world (by being done since a few centuries) according to the current generation, crafts is related to society and the needs of the contemporary men, it can be as contemporary as what is in vogue right now.
These days, it is increasingly apparent the enormous growth of the Fast Fashion companies, as it is becoming more desired by the consumer, creating products that are constantly new, provided that this keep up to the trends that are setting of in fashion world. Given this constant, one must know how to observe society and develop products that meet the needs and/or requirements for different types of consumer. It is very important to take into account all aspects when it comes to fashion and trends, as each consumer is a different consumer and, in this way, each individual has their "view" in a personal and compelling way. According to the lifestyle and the individual's purchasing power, factors are created that set or destroy clothing sectors, for an individual with high monetary possession and therefore with a greater purchasing power, will always have a tendency to buy clothing considered luxury, while an individual with lower budget will end in the purchase of less expensive items. One of the fashion sectors stands out making use of handcraft. Overall, Crafts references a culture and remains a symbol and/or a sign of tradition or custom, and this aims to demonstrate something about the place from where it comes and also as social function, meaning, craft allows to create a certain activity so as to produce a significant number of contingent between individuals. Industrialization was one of the factors that contributed to the decrease of craft, however, lately this is being more and more rediscovered, apart from being seen as something that is somehow outside the "trends" of today's world (by being done since a few centuries) according to the current generation, crafts is related to society and the needs of the contemporary men, it can be as contemporary as what is in vogue right now.
Description
Keywords
Artesanato Consumo Contemporâneo Cultural Design Moda Sociedade