A carregar...
Publicação
Projeto de Branding e Design de Moda: Narrativas Urbanas na Moda
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| Documento em Acesso Embargado até dia 13-10-2028. Tente solicitar cópia ao autor carregando no ficheiro | 48.91 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Este projeto explora a relação entre moda, espaço urbano e arte urbana, valorizando a riqueza cultural e criativa presente nas periferias e áreas urbanas de Portugal. A moda é aqui entendida como uma linguagem social e cultural capaz de comunicar, questionar e transformar realidades, funcionando como uma ferramenta de consciencialização e valorização das comunidades locais. Inspirado pela estética e pela dinâmica do Barreiro, o projeto propõe uma fusão entre a moda contemporânea e as expressões da arte urbana, criando uma narrativa visual que reflete tanto o desgaste do tempo como o potencial de renovação criativa. A metodologia adotada baseia-se em abordagens intervencionistas projetuais adaptadas dos autores Munari, Bonsiepe e Oliveira, integrando dimensões de design, marketing e branding. O processo compreendeu todas as fases de desenvolvimento de uma marca de moda — desde a definição do conceito, ADN e identidade visual até à criação da coleção e estratégias de comunicação — estruturadas de forma a garantir coerência entre pensamento criativo e prática projetual. Os resultados evidenciam o potencial da moda como meio de valorização cultural e social, promovendo o diálogo entre a arte urbana e o público. O projeto contribui para a consciencialização sobre a importância do espaço urbano enquanto território de identidade e expressão, posicionando o Barreiro como um centro criativo emergente. Mais do que uma coleção, esta proposta constitui um manifesto em favor de uma moda consciente e socialmente responsável, que utiliza a criatividade como instrumento de transformação cultural.
This project explores the relationship between fashion, urban space, and urban art, highlighting the cultural and creative richness present in Portugal’s urban and peripheral areas. Fashion is understood here as a social and cultural language capable of communicating, questioning, and transforming realities, functioning as a tool for raising awareness and valuing local communities. Inspired by the aesthetics and dynamics of Barreiro, the project proposes a fusion between contemporary fashion and urban art expressions, creating a visual narrative that reflects both the passage of time and the potential for creative renewal. The adopted methodology is based on projective and interventionist approaches adapted from the authors Munari, Bonsiepe and Oliveira, integrating dimensions of design, marketing, and branding. The process encompassed all stages of developing a fashion brand — from defining the concept, DNA, and visual identity to creating the collection and communication strategies — ensuring coherence between creative thinking and project practice. The results highlight the potential of fashion as a means of cultural and social appreciation, promoting dialogue between urban art and the public. The project raises awareness of the importance of urban space as a territory of identity and expression, positioning Barreiro as an emerging creative hub. More than a collection, this proposal stands as a manifesto for conscious and socially responsible fashion that uses creativity as a tool for cultural transformation.
This project explores the relationship between fashion, urban space, and urban art, highlighting the cultural and creative richness present in Portugal’s urban and peripheral areas. Fashion is understood here as a social and cultural language capable of communicating, questioning, and transforming realities, functioning as a tool for raising awareness and valuing local communities. Inspired by the aesthetics and dynamics of Barreiro, the project proposes a fusion between contemporary fashion and urban art expressions, creating a visual narrative that reflects both the passage of time and the potential for creative renewal. The adopted methodology is based on projective and interventionist approaches adapted from the authors Munari, Bonsiepe and Oliveira, integrating dimensions of design, marketing, and branding. The process encompassed all stages of developing a fashion brand — from defining the concept, DNA, and visual identity to creating the collection and communication strategies — ensuring coherence between creative thinking and project practice. The results highlight the potential of fashion as a means of cultural and social appreciation, promoting dialogue between urban art and the public. The project raises awareness of the importance of urban space as a territory of identity and expression, positioning Barreiro as an emerging creative hub. More than a collection, this proposal stands as a manifesto for conscious and socially responsible fashion that uses creativity as a tool for cultural transformation.
Descrição
Palavras-chave
Projeto Design de Moda Branding Moda Contemporânea Espaço Urbano Barreiro Project Fashion Design Contemporary Fashion Urban Space