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Authors
Advisor(s)
Abstract(s)
Os acessórios de moda, também chamados complementos são, hoje, verdadeiros ícones de um
determinado estilo. Limitando-nos à moda, um acessório é um item que complementa um
look/visual, no entanto na sociedade contemporânea estes ganharam extrema importância e
tal como a roupa estão sujeitos a tendências.
A mala enquanto objeto portátil da moda é a chave para um look atual e também o veículo
para expressar ideias e marcar a individualidade e singularidade de quem a usa.
Este trabalho pretende-se que seja de caráter teórico/prático.
O enquadramento teórico visa estudar a evolução dos acessórios de moda, especificamente a
mala na abrangência que este termo adquire e compreender a importância do acessório de
moda na sociedade atual. Este estudo incide na evolução da mala desde o seu aparecimento
até às tendências atuais fazendo sempre o paralelismo com a história da moda de forma a
enquadrar esta evolução a nível político, económico, tecnológico e social. O comportamento
do consumidor será um ponto-chave nesta investigação, bem como a importância da marca
para a aquisição de um acessório.
Na componente prática foi analisado o consumidor recorrendo à realização de um inquérito
online. Posteriormente, e em função das preferências dos inquiridos foi desenvolvida uma
coleção de uma coleção de acessórios de moda. Conceber malas com design atual não
negligenciando a função bem como o conforto e segurança, seguindo as tendências propostas
para o verão 2013. Adaptando-se a um look casual/chique, simples e minimalista, onde o
detalhe (acessório) ganha ênfase e marca o estilo. Desenvolveu-se uma coleção sob o tema
CELEBRAÇÃO & RITUAL. Os rituais, o folclore e romantismo mexicano dão mote para o
desenvolvimento de acessórios de moda (malas). O tradicional festival Día de los Muerto -
Ritual que celebra a vida dos ancestrais realiza-se pelo menos há três mil anos – foi a
inspiração para o desenvolvimento do projeto. O romantismo da Dama de la Muerte (ou Noiva
Fiel) foi explorado para criar peças femininas e apaixonadas combinadas com as listras
tradicionais, a geometria asteca e as cores quentes, saturadas, intensas e vibrantes
tipicamente mexicanas. Os símbolos tradicionais e míticos inspiraram este projeto, as
“caveiras mexicanas” traduzem os rituais que celebram a morte e o renascimento com origem
nas civilizações pré-hispânica como astecas, maias, purépechas, náuatles e totonacas são
objetos de culto, ricos em formas, cores, texturas que acarretam um valor cultural
inestimável. Os tons quentes, fortes, saturados, vibrantes e apaixonados compõem a paleta de cores,
combinados com os tons neutros e suaves que harmonizam a coordenação de cores. Além do
desenvolvimento de uma coleção é também objetivo deste trabalho ilustrar, modelar e
confecionar um protótipo, bem como analisar e selecionar os materiais que melhor se
adaptam as especificidades dos modelos e a preferência do público-alvo.
The fashion accessories, also called complements, are today true icons of a particular style. Limiting ourselves to the fashion, an accessory is an item that complements a look and a visual, however in today's society they gained a great importance and such as clothing they are subject to the trends. The bag as a portable object of fashion is the key to a current look and also the way to express ideas and enforce individuality and uniqueness of the person that wears it. This work is intended to be theoretical also practical. The theoretical framework aims to study the evolution of fashion accessories, specifically the bag in the coverage that this term acquires and understand the importance of fashion accessory in today's society. This study focuses on the evolution of the bag since its appearance until the current trends always making the parallel with the history of fashion in order to fit this evolution at a political, economic, technological and social level. Consumer behavior is the key point in this research as well as the importance of the brand to purchase an accessory. In the practical component the consumer was analyzed using for that an inquiry online. Subsequently, depending on the preferences of the respondents a fashion accessories collection was developed. Designing bags with current design, without forgetting its function as well as its comfort and safety, following the trends proposals for summer 2013. Adapting to a casual and chic look, simple and minimalist, where the detail (optional) gets emphasis and define the style. A collection was developed under the theme CELEBRATION & RITUAL. The Mexican rituals, folklore and romanticism give us the theme for the development of fashion accessories (bags). The traditional festival Día de los Muerto – A ritual celebrating the lives of ancestors is carried out at least three thousand years ago – this was the inspiration for the project development. The romanticism of the Dama de la Muerte (or Faithful Bride) was explored to create passionate and feminine pieces combined with traditional stripes, Aztec geometry, warm and strong colors, intense and vibrant, typically Mexican. The traditional and mythical symbols inspired this project, the "Mexican skulls" translate the rituals that celebrate the death and rebirth with origins in the pre-Hispanic civilizations such as the Aztecs, Mayans, purépechas, náuatles and Totonaca and are cult objects, rich in shapes, colors, textures that emphasizes a precious cultural value. The warm tones, strong, saturated, vibrant and passionate are the color palette, combined with neutral tones and smooth harmonizing color coordination. Besides the development of a collection, it is also the aim of this study illustrate, modeling and makes a prototype, also analyze and select the best materials that best fit the specific models and the preference of the target group.
The fashion accessories, also called complements, are today true icons of a particular style. Limiting ourselves to the fashion, an accessory is an item that complements a look and a visual, however in today's society they gained a great importance and such as clothing they are subject to the trends. The bag as a portable object of fashion is the key to a current look and also the way to express ideas and enforce individuality and uniqueness of the person that wears it. This work is intended to be theoretical also practical. The theoretical framework aims to study the evolution of fashion accessories, specifically the bag in the coverage that this term acquires and understand the importance of fashion accessory in today's society. This study focuses on the evolution of the bag since its appearance until the current trends always making the parallel with the history of fashion in order to fit this evolution at a political, economic, technological and social level. Consumer behavior is the key point in this research as well as the importance of the brand to purchase an accessory. In the practical component the consumer was analyzed using for that an inquiry online. Subsequently, depending on the preferences of the respondents a fashion accessories collection was developed. Designing bags with current design, without forgetting its function as well as its comfort and safety, following the trends proposals for summer 2013. Adapting to a casual and chic look, simple and minimalist, where the detail (optional) gets emphasis and define the style. A collection was developed under the theme CELEBRATION & RITUAL. The Mexican rituals, folklore and romanticism give us the theme for the development of fashion accessories (bags). The traditional festival Día de los Muerto – A ritual celebrating the lives of ancestors is carried out at least three thousand years ago – this was the inspiration for the project development. The romanticism of the Dama de la Muerte (or Faithful Bride) was explored to create passionate and feminine pieces combined with traditional stripes, Aztec geometry, warm and strong colors, intense and vibrant, typically Mexican. The traditional and mythical symbols inspired this project, the "Mexican skulls" translate the rituals that celebrate the death and rebirth with origins in the pre-Hispanic civilizations such as the Aztecs, Mayans, purépechas, náuatles and Totonaca and are cult objects, rich in shapes, colors, textures that emphasizes a precious cultural value. The warm tones, strong, saturated, vibrant and passionate are the color palette, combined with neutral tones and smooth harmonizing color coordination. Besides the development of a collection, it is also the aim of this study illustrate, modeling and makes a prototype, also analyze and select the best materials that best fit the specific models and the preference of the target group.
Description
Keywords
Design moda - Acessórios Acessórios de moda - Colecção Acessórios de moda - Mala - História Acessórios de moda - Comportamento do consumidor Acessórios de moda - Marca
Citation
Publisher
Universidade da Beira Interior