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Professional associations or activists? The case of CONFERP in defending an ethical identity for public relations in Brazil

2019Book part Open access
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dc.contributor.authorGonçalves, Gisela
dc.contributor.authorToniolo, Bianca
dc.contributor.authorPinho, Nathalia
dc.date.accessioned2020-01-24T12:18:00Z
dc.date.available2020-01-24T12:18:00Z
dc.date.issued2019
dc.description.abstractEthics have taken a central position in professional and academic circles in the debate about public relations, what public relations does and how it should be practised today. Despite the fertile theoretical ground, in this article we have decided to discuss the theme from the perspective of professional associations and councils, which from the start focused on thinking about the ethical dilemmas that run through professional praxis. The first part of this article discusses major international codes of ethics for public relations adopted by the main international public relations associa- tions in order to map the main institutionalized values. Codes are a moral reflection focused on a profession’s rights and duties and establish the basic moral rules demanded in that profession. They are, for that very reason, the first step towards self-regulation of professional conduct, a fundamental step in the professionalizing and legitimation process of any professional activity. The second part narrows the analysis to the situation in Brazil. Public relations practice in Brazil offers a rich field of study to understand the pro- fession’s ethical questions. Starting with a brief analysis of the development of regulation for the profession in Brazil, we shall focus our attention on the Conferp System and its defence of ethical PR practice. The ultimate aim is to understand what major values underlie public relations practice in Brazil and how they contribute to solidifying it as a profession.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationProfessional associations or activists? The case of CONFERP in defending an ethical identity for public relations in Brazil. In I. Ruiz-Mora, G. Gonçalves & I. Somerville (Edit.), Organizational and strategic communication research: global trends (pp.251-272), Covilhã: LabcomBooks. 978-989-654-552-9pt_PT
dc.identifier.issn978-989-654-552-9
dc.identifier.urihttp://hdl.handle.net/10400.6/8718
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherLabcom Bookspt_PT
dc.subjectPublic relations ethicspt_PT
dc.subjectConferppt_PT
dc.subjectCode of Ethicspt_PT
dc.titleProfessional associations or activists? The case of CONFERP in defending an ethical identity for public relations in Brazilpt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceCovilhãpt_PT
oaire.citation.endPage272pt_PT
oaire.citation.startPage251pt_PT
person.familyNameGonçalves
person.familyNamePersici Toniolo
person.givenNameGisela
person.givenNameBianca
person.identifier1592602
person.identifier.ciencia-idA313-615F-1256
person.identifier.ciencia-id921B-7442-84F0
person.identifier.orcid0000-0001-7001-3622
person.identifier.orcid0000-0001-5496-6271
person.identifier.ridF-6579-2015
person.identifier.scopus-author-id26635267900
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublicationb130dfc2-19a3-4f48-b753-9d29d0316ad1
relation.isAuthorOfPublication7fb4245a-5593-4481-86e5-b5f6a805a609
relation.isAuthorOfPublication.latestForDiscoveryb130dfc2-19a3-4f48-b753-9d29d0316ad1

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