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Advisor(s)
Abstract(s)
O presente estudo tem como objetivo identificar e analisar os fatores de sucesso das pequenas e
médias empresas (PME) para o desenvolvimento económico e o impacto do empreendedorismo
nesses fatores. Para alcançar este objetivo adotou-se o método de estudos de caso, recorrendo a
sete PME (casos) pertencentes ao setor da construção civil. Estas PME foram selecionadas de acordo
com a Nomenclatura de Unidades Territoriais para Fins Estatísticos II, cada uma em sua região:
Região Norte, Região Centro, Área Metropolitana de Lisboa, Região do Alentejo, Região do Algarve,
Região Autónoma dos Açores e Região Autónoma da Madeira. Para a recolha de informação,
recorreu-se a entrevistas e análise documental.
Com base nas evidências empíricas obtidas, concluiu-se que as PME estudadas estão orientadas
para o sucesso e são empreendedoras, no entanto, algumas delas necessitam de ajustamentos nos
fatores de sucesso analisados, para conseguirem alcançar o crescimento da economia de forma
substancial.
Ainda com base nas evidências empíricas, conclui-se que existem dois fatores de sucesso
primordiais que contribuem para o sucesso das PME (casos) aqui estudadas: a motivação para o
negócio (oportunidade versus necessidade) e recursos humanos empreendedores (relacionado com
educação, experiência e rede de contatos). Nestes fatores torna-se crucial a existência de um
planeamento estratégico que dotará os gestores das PME de uma ferramenta, que lhes permita o
disponibilizar de vários tipos de informação, essenciais para a tomada de decisões empresariais.
Com a presença de um plano estratégico (formal e estruturado) as PME podem identificar as
ameaças externas no seu meio competitivo, melhorar a compreensão sobre as estratégias dos
concorrentes, incrementar a produtividade dos seus colaboradores, entre outros aspetos. Por outro
lado, a inexistência de resistência à mudança, o melhoramento da capacidade de prevenção de
problemas, o aumento das vendas, lucros e a produtividade, implica o crescimento das PME no
longo prazo de uma forma eficaz e sustentada.
Algumas implicações para a prática no contexto das PME são também apresentadas.
This study aims to identify and analyse the success factors of small and medium-sized enterprises (SME) for economic development and the impact of entrepreneurship on those factors. To fulfil this objective, the case study method was adopted, focusing on seven SMEs (cases) belonging to the construction sector. These SMEs were selected according to the Nomenclature of Territorial Units for Statistical Purposes II, one from each region: North, Central, Lisbon Metropolitan Area, Alentejo, Algarve, Azores and Madeira. For data-collection, interviews and documentary analysis were used. Based on the empirical evidence obtained, the SMEs studied are success-oriented and entrepreneurial, but some of them need adjustments to the success factors analysed in order to achieve substantial economic growth. Also based on the empirical evidence, two fundamental success factors are found to contribute to the success of the SMEs (cases) studied here: business motivation (opportunity versus need) and entrepreneurial human resources (related to education, experience and contact networks). In those factors its crucial to have strategic planning that will give SME managers a tool ,providing them with access to various types of information, essential for decision-making process. With a formal and structured strategic plan, SMEs can identify the external threats in their competitive environment, improve understanding of competitors’ strategies and increase collaborator productivity, among other aspects. In addition, the non-existence of resistance to change, improved capacity to prevent problems, increased sales, profits and productivity imply effective and sustained long-term growth in SMEs. Some implications for practice in the SME context are also presented.
This study aims to identify and analyse the success factors of small and medium-sized enterprises (SME) for economic development and the impact of entrepreneurship on those factors. To fulfil this objective, the case study method was adopted, focusing on seven SMEs (cases) belonging to the construction sector. These SMEs were selected according to the Nomenclature of Territorial Units for Statistical Purposes II, one from each region: North, Central, Lisbon Metropolitan Area, Alentejo, Algarve, Azores and Madeira. For data-collection, interviews and documentary analysis were used. Based on the empirical evidence obtained, the SMEs studied are success-oriented and entrepreneurial, but some of them need adjustments to the success factors analysed in order to achieve substantial economic growth. Also based on the empirical evidence, two fundamental success factors are found to contribute to the success of the SMEs (cases) studied here: business motivation (opportunity versus need) and entrepreneurial human resources (related to education, experience and contact networks). In those factors its crucial to have strategic planning that will give SME managers a tool ,providing them with access to various types of information, essential for decision-making process. With a formal and structured strategic plan, SMEs can identify the external threats in their competitive environment, improve understanding of competitors’ strategies and increase collaborator productivity, among other aspects. In addition, the non-existence of resistance to change, improved capacity to prevent problems, increased sales, profits and productivity imply effective and sustained long-term growth in SMEs. Some implications for practice in the SME context are also presented.
Description
Keywords
Construção Civil Empreendedorismo Fatores de Sucesso Pme