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Os desafios impostos pelo mercado de moda são cada vez mais exigentes, procurando lead times cada vez mais curtos, preços mais baixos, mais qualidade e produtos cada vez mais personalizados. Isto impõe às empresas o desafio de se tornarem mais flexíveis e eficientes. O consumidor de moda também está cada vez mais consciente e tem aumentado a procura por produtos mais sustentáveis e que os valores da marca vão ao encontro dos seus. A solução poderá passar pela implementação de ferramentas ligadas a uma nova era digital designada de Indústria 4.0.
Ferramentas como o Big Data, a Additive Manufacturing (Impressão 3D), tags RFID e Inteligência Artificial demonstram um grande potencial para lidar com as dificuldades impostas às empresas de moda por consumidores mais exigentes que estão cada vez mais habituados a serem bem servidos de forma rápida, sem falhas, com qualidade e ao menor preço possível.
Já são vários os setores da Indústria que estão a adotar tecnologias I4.0 nas suas cadeias de valor, no entanto na Indústria da Moda ainda não se verificam grandes mudanças a este nível. Nos últimos anos tem-se verificado o aparecimento de inovações tecnológicas que podem vir a revolucionar toda a cadeia de valor da Indústria na Moda. O grande desafio passa por replicar estas tecnologias, já existentes noutros setores industrias, e adaptá-las às necessidades impostas pelo setor. É também necessário derrubar as barreiras que tornam os empresários reticentes ao investimento neste sentido.
The challenges imposed by the fashion Market are getting increasingly more demanding, with shorter lead times, low prices, better quality and more customized products. This way companies are facing the challenge of becoming more flexible and efficient. The fashion consumers are also becoming more aware, searching for more sustainable products and for brands which their values are aligned with theirs. The solution might be the implementation of tools from a new digital era that we are facing, named Industry 4.0. Tools like Big Data, Additive Manufacturing (3D printing), tags RFID and Artificial Intelligence have shown a great potential to deal with the difficulties imposed to the fashion companies by demanding consumers used to a great and fast service, flawless, with quality and at the lower price possible. Many sectors from Industry are already adopting I40 technologies in their value chains, however in Fashion Industry the changes are not so visible yet. In the last few years have appeared new technologies innovations that might revolutionize the entire supply chain of Fashion Industry. The biggest challenge is to replicate this technologies on an industrial scale and adapt them to the needs of the Fashion Industry. It’s also required to breakdown the barriers that are holding back the businessmen to invest in this sense.
The challenges imposed by the fashion Market are getting increasingly more demanding, with shorter lead times, low prices, better quality and more customized products. This way companies are facing the challenge of becoming more flexible and efficient. The fashion consumers are also becoming more aware, searching for more sustainable products and for brands which their values are aligned with theirs. The solution might be the implementation of tools from a new digital era that we are facing, named Industry 4.0. Tools like Big Data, Additive Manufacturing (3D printing), tags RFID and Artificial Intelligence have shown a great potential to deal with the difficulties imposed to the fashion companies by demanding consumers used to a great and fast service, flawless, with quality and at the lower price possible. Many sectors from Industry are already adopting I40 technologies in their value chains, however in Fashion Industry the changes are not so visible yet. In the last few years have appeared new technologies innovations that might revolutionize the entire supply chain of Fashion Industry. The biggest challenge is to replicate this technologies on an industrial scale and adapt them to the needs of the Fashion Industry. It’s also required to breakdown the barriers that are holding back the businessmen to invest in this sense.
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Keywords
Indústria 4.0 Indústria da Moda Setor do Vestuário e do Têxtil