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- Play it again: how game-based learning improves flow in Accounting and Marketing educationPublication . Silva, Rui Jorge Rodrigues da; Rodrigues, Ricardo; Leal, CarmemFlow theory is used in this article [Csikszentmihalyi, M. (1990). The domain of creativity] to determine whether gamified resources, named Accountingame and Marketingame, possess certain characteristics which, in the form of educational games, increase the performance of Portuguese undergraduate students attending Accounting (N= 816) and Marketing (N= 195) curricular units for the first time. A structural equation model was used to look into the direct effects of the characteristics of the game, such as Concentration, Clarity, Feedback, Challenge, Autonomy, Social Interaction, and Perceived Learning, on students’ learning Flow. Results clearly show that, with the exception of Feedback, all the other dimensions were Flow predictors. Overall, by introducing games into the curriculum, students’ motivation and interest increased and demonstrates that games can be an effective way for students to learn.
- Marketing Differences Study Motivations between Luso and Brazil StudentsPublication . Rodrigues, Ricardo Gouveia; Silva, Rui; Leal, Carmem; Mainardes, Emerson WagnerMotivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students’ motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studies
- Academic Motivation Scale: Development, Application and Validation for Portuguese Accounting and Marketing Undergraduate StudentsPublication . Silva, Rui; Rodrigues, Ricardo; Leal, CarmemThe purpose of this research is the adaptation of the Academic Motivation Scale (AMS) and its use on Accounting and Marketing college undergraduates. After the AMS had been adapted and changed into the Accounting and Marketing Academic Motivation Scale (AMAMS), it was validated in psychometric terms so that it could become a valid tool to be applied and used in studies involving this type of students. Using structural equation modelling, the AMAMS that resulted from adapting the original AMS model was tested. The new scale thus obtained has produced significant results that were very similar to those of the original scale, which means that it is valid and can be applied to other contexts. The validity and statistical reliability of the new scale made it possible to measure Accounting and Marketing college undergraduates’ motivation in a reliable and robust way. The present research is an important contribution for literature since it is the first time that AMS is adapted to and validated in students of these two areas of management, although it has already been applied to several educational contexts.