Loading...
3 results
Search Results
Now showing 1 - 3 of 3
- The normative imperative: Sociopolitical challenges of strategic and organizational communicationPublication . Oliveira, Evandro; Gonçalves, GiselaIn this proceedings book, we can find 29 extended abstracts selected for presentation and discussion at the interim ECREA Organizational and Strategic Communication thematic session conference that took place from 5th to 7th of July 2023 at the Autonomous University of Lisbon, in a joint organisation with LabCom – Research centre, from the University of Beira Interior. Some of the topics debated along the conference were: normative governance for organizational communication and strategic communication; impact of rhetoric, persuasion and brand narratives on society; public sector implications of normative dimensions; nonprofit and hypocrisy; impact of communication on consumers identity and well-being; B-corps as a new relationship management approach; accountability, integrated reporting and communication; greenwashing and other “image” washing; internal relationship management and well-being; corporate social advocacy and CEO activism.
- Introducing Nonprofit Communication and Mapping the Research FieldPublication . Gonçalves, Gisela; Oliveira, EvandroThe declining informal collaboration corresponds to less civic engagement, political equity, solidarity, trust, and tolerance as well as associational life. In 2020, a case study of two NPOs revealed that one was adopting a strong entrepreneurial orientation, while the other integrated the traditional community orientation with more professionalization, confirming to partial marketization tendencies. The NGO-ization of society, visible in the increasing number of nongovernmental organizations (NGOs) at the national and transnational level, tend to somewhat contradict Putnam’s thesis. On the other hand, the number of NGOs is not per se revealing of the quality of citizen participation in those organizations. The terms NGOS and nonprofit can be applied to the same organizational forms – some authors tend to consider the former as a type of nonprofit. Interestingly enough, in the diversity of approaches, and even definitions of this object, there is a common use of the excluding element to classify it: nongovernmental and nonprofit.
- Handbook of non-profit communicationPublication . Gonçalves, Gisela; Oliveira, EvandroThis handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.