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Advisor(s)
Abstract(s)
Os negócios, numa perspetiva internacional, têm-se tornado cada vez mais fundamentais para
o desenvolvimento da economia Portuguesa. O objetivo deste estudo é tentar saber quais as
estratégias e as formas de internacionalização das empresas. Foi utilizada uma abordagem
metodológica quantitativa através de um questionário enviado às empresas pertencentes à
região centro do país. Foi utilizado um diferenciado conjunto de variáveis e dimensões, no
estudo, através de testes estatísticos multi-variados e da ANOVA, numa amostra de empresas
multi-variadas pertencentes à região centro de Portugal. Os resultados, obtidos indicam que
as estratégias de internacionalização não são muito diferenciadas entre empresas, apesar de
não se basearem num só motivo ou obstáculo mas sim numa combinação de vários motivos ou
obstáculos que são inter-relacionados. Dos resultados obtidos temos como principais motivos
o acesso a novos mercados, as limitações do mercado interno ou até mesmo a procura de
ativos estratégicos. E como principais obstáculos temos a concorrência forte no mercado de
destino, dificuldade de controlo de canais de distribuição e as lacunas de conhecimentos da
direção das empresas sobre os mercados externos.
Business in an international perspective, have become increasingly critical to the development of the Portuguese economy. The aim of this study is to find out what strategies and forms of internationalization. A quantitative methodological approach was used through a questionnaire sent to firms in the central region of the country. A different set of variables and dimensions was used in the study, through multi-varied statistical test and ANOVA on a sample of multi-various companies belonging to the central region of Portugal. The results obtained indicate that the internationalization strategies are not very differentiated between companies, although not based on one reason or obstacle but rather a combination of various reasons or obstacles that are interrelated. From our results we have as main reasons the access to new markets, the limitations of the internal market or even the search for strategic assets. And as the main obstacles we have the to strong competition in the destination market, difficulty in controlling distribution channels and gaps in knowledge of the direction of the companies on foreign markets.
Business in an international perspective, have become increasingly critical to the development of the Portuguese economy. The aim of this study is to find out what strategies and forms of internationalization. A quantitative methodological approach was used through a questionnaire sent to firms in the central region of the country. A different set of variables and dimensions was used in the study, through multi-varied statistical test and ANOVA on a sample of multi-various companies belonging to the central region of Portugal. The results obtained indicate that the internationalization strategies are not very differentiated between companies, although not based on one reason or obstacle but rather a combination of various reasons or obstacles that are interrelated. From our results we have as main reasons the access to new markets, the limitations of the internal market or even the search for strategic assets. And as the main obstacles we have the to strong competition in the destination market, difficulty in controlling distribution channels and gaps in knowledge of the direction of the companies on foreign markets.
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Keywords
Estratégia Internacionalização Modelo de Uppsala Motivações Obstáculos