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Agricultura 4.0 - A Tecnologia como uma Nova “Alfaia” ao Serviço dos Agricultores
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| 1.2 MB | Adobe PDF |
Authors
Abstract(s)
A agricultura foi, desde sempre, um dos setores mais relevantes a nível mundial. Assim
sendo, é crucial que, com a chegada da Agricultura 4.0, seja prioritário perceber quais as
carências e preocupações dos empresários agrícolas pois, a capacidade de utilização de
tecnologias digitais é fundamental para o sucesso da Agricultura 4.0 e, compreender os
fatores que influenciam essas capacidades é primário tanto para orientar políticas
públicas como estratégias empresariais.
O presente estudo tem como principal objetivo compreender os fatores que influenciam
a utilização de tecnologias digitais nas pequenas e médias empresas (PMEs) agrícolas,
de forma a promover a criação ou reconversão de pequenos negócios agrícolas. Mais
precisamente, esta investigação foi conduzida através da seguinte questão: De que forma
o uso de tecnologias digitais pode promover a criação ou reconversão de pequenos
negócios agrícolas?
Com a principal finalidade de tentar dar resposta a este objetivo e questão de
investigação, realizou-se um estudo de casos. Os casos selecionados correspondem a
empresários agrícolas do distrito da Guarda. Como instrumento de recolha de dados
optou-se, essencialmente, por entrevistas semi-estruturadas aos agricultores
selecionados e, como técnica de tratamento de dados, utilizou-se a análise de conteúdo.
Os resultados obtidos indicaram essencialmente que o empreendedorismo no setor
agrícola deve ser uma prioridade, e o recurso a tecnologias digitais um meio para que as
PMEs agrícolas acompanhem a evolução do mercado. Para além disso, é essencial que
exista apoio das políticas agrícolas, uma vez que a falta de financiamento pode constituir
um dos principais entraves à utilização de tecnologias digitais. Da mesma forma, é
notória a preocupação por parte dos pequenos agricultores em arranjar novas fontes de
rendimento.
Agriculture has always been one of the most important sectors worldwide. It is therefore crucial that, with the arrival of Agriculture 4.0, it is a priority to understand the needs and concerns of agricultural entrepreneurs, because the ability to use digital technologies is fundamental to the success of Agriculture 4.0, and understanding the factors that influence these capabilities is primary both for guiding public policies and business strategies. The main objective of this study is to understand the factors that influence the use of digital technologies in small and medium-sized agricultural enterprises (SMEs), to promote the creation or conversion of small agricultural businesses. More precisely, this research was conducted through the following question: How can the use of digital technologies promote the creation or conversion of small agricultural businesses? With the main purpose of trying to answer this objective and research question, a case study was carried out. The cases selected were agricultural entrepreneurs from the district of Guarda. The data collection instrument was essentially semi-structured interviews with the selected farmers and content analysis was used as the data processing technique. The results obtained indicate that entrepreneurship in the agricultural sector should be a priority, and the use of digital technologies a means for agricultural SMEs to keep up with market developments. In addition, support from agricultural policies is essential, as the lack of funding can be one of the main obstacles to the use of digital technologies. Similarly, there is a clear concern on the part of small farmers to find new sources of income.
Agriculture has always been one of the most important sectors worldwide. It is therefore crucial that, with the arrival of Agriculture 4.0, it is a priority to understand the needs and concerns of agricultural entrepreneurs, because the ability to use digital technologies is fundamental to the success of Agriculture 4.0, and understanding the factors that influence these capabilities is primary both for guiding public policies and business strategies. The main objective of this study is to understand the factors that influence the use of digital technologies in small and medium-sized agricultural enterprises (SMEs), to promote the creation or conversion of small agricultural businesses. More precisely, this research was conducted through the following question: How can the use of digital technologies promote the creation or conversion of small agricultural businesses? With the main purpose of trying to answer this objective and research question, a case study was carried out. The cases selected were agricultural entrepreneurs from the district of Guarda. The data collection instrument was essentially semi-structured interviews with the selected farmers and content analysis was used as the data processing technique. The results obtained indicate that entrepreneurship in the agricultural sector should be a priority, and the use of digital technologies a means for agricultural SMEs to keep up with market developments. In addition, support from agricultural policies is essential, as the lack of funding can be one of the main obstacles to the use of digital technologies. Similarly, there is a clear concern on the part of small farmers to find new sources of income.
Description
Keywords
Sustentabilidade Agricultura 4.0 Digitalização Empreendedorismo Agrícola Inovação Pmes