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Publication
O Styling dos Medias: Meio de Comunicação e Construção de Identidades
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 28.77 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este documento pretende compreender o papel do styling na comunicação e na construção de
identidades na indústria dos media, com particular enfoque na televisão.
O documento está estruturado em duas partes distintas:
a) o estado da arte;
b) descrição de todo o trabalho desenvolvido durante o estágio curricular.
Todas as análises serão estruturadas e baseadas em fundamentos teóricos. O estado da arte,
possibilita o começo de um estudo, onde se analisa as parecenças e as diferenças, dos temas nos
artigos escolhidos (L. M. M. de Sousa et al., 2018).
A partir dos conceitos analisados no estado da arte os mesmos foram aplicados (ou não), no
decorrer do período de estágio, bem como de que forma, valida-se a sua aplicação. O estado da
arte compreende conceitos sobre o estilo na televisão, analisados e estruturados conforme a
experiência de estágio de três meses no departamento de guarda-roupa dos canais de televisão
portugueses TVI, CNN Portugal e canal V+.
A análise é coerente e fundamentada teoricamente, o que permite uma melhor e mais profunda
compreensão, do porquê de o ambiente televisivo seguir determinadas regras e tenta alcançar
determinados propósitos. Assim sendo, existirá sempre uma ligação entre o enquadramento
teórico e casos reais vivenciados neste período, proporcionando uma perspetiva mais clara sobre
a importância do styling na construção da identidade e na comunicação televisiva.
Posteriormente, será analisado um questionário respondido por alguns colaboradores da
empresa, que passa por toda uma fundamentação através da metodologia. E também, serão
definidos os objetivos gerais e específicos a atingir.
A questão de investigação é uma pergunta que determina o foco crucial desta pesquisa. Esta serve
como primeiro passo para investigar um tema, recolhendo respostas, para uma maior
compreensão do assunto em específico, sendo este, “De que modo é que o styling colabora no
desenvolvimento de comunicações visuais, relacionando os espetadores com os conteúdos
divulgados?”
This document intends to understand the role of styling in communication and the construction of identities in the media industry, with a particular focus on television. The document is structured into two distinct parts: a) the state of the art, b) description of all work carried out during the curricular internship. All analysis will be structured and based on theoretical foundations The state of the art enables the initiation of a study in which the similarities and differences between the themes of the selected articles are analyzed (L. M. M. de Sousa et al., 2018). This document not only analyzes the state of the art but also demonstrates how the concepts were applied (or not) during the internship period, as well as how their application is validated. The state of the art comprehends concepts about styling in television, analyzed and structured in accordance with my three-month internship experience in the Portuguese television channels TVI, CNN Portugal, and V+ channel wardrobe department. This analyze coherent and theoretical substantiated allows a better and deep understanding of why the television environment follows certain rules and purposes. Therefore, there will always be a connection between the theoretical framework and real-life cases experienced during this period, providing a clearer perspective on the importance of styling on the identity construction and communication. Subsequently, a questionnaire answered by some of the company's employees will be analyzed, supported by a methodological foundation. General and specific objectives to be achieved will also be defined. The research question determines the crucial focus of this investigation. It serves as the first step in exploring a topic, gathering answers for a deeper understanding of the specific subject, which is: “How does style help to develop visual communications, connecting viewers with the content being shared?”
This document intends to understand the role of styling in communication and the construction of identities in the media industry, with a particular focus on television. The document is structured into two distinct parts: a) the state of the art, b) description of all work carried out during the curricular internship. All analysis will be structured and based on theoretical foundations The state of the art enables the initiation of a study in which the similarities and differences between the themes of the selected articles are analyzed (L. M. M. de Sousa et al., 2018). This document not only analyzes the state of the art but also demonstrates how the concepts were applied (or not) during the internship period, as well as how their application is validated. The state of the art comprehends concepts about styling in television, analyzed and structured in accordance with my three-month internship experience in the Portuguese television channels TVI, CNN Portugal, and V+ channel wardrobe department. This analyze coherent and theoretical substantiated allows a better and deep understanding of why the television environment follows certain rules and purposes. Therefore, there will always be a connection between the theoretical framework and real-life cases experienced during this period, providing a clearer perspective on the importance of styling on the identity construction and communication. Subsequently, a questionnaire answered by some of the company's employees will be analyzed, supported by a methodological foundation. General and specific objectives to be achieved will also be defined. The research question determines the crucial focus of this investigation. It serves as the first step in exploring a topic, gathering answers for a deeper understanding of the specific subject, which is: “How does style help to develop visual communications, connecting viewers with the content being shared?”
Description
Keywords
Branding Identidade Imagem Marca Media Moda Styling