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Abstract(s)
Atualmente o mundo encontra-se em constante transformação criando desafios
para as organizações. No âmbito desses novos desafios, a comunicação de frente interna
assume um papel estratégico através do qual passa a disponibilizar aos colaboradores de
uma organização, não só informações sobre o seu trabalho, mas também sobre a própria
empresa, o seu negócio, propósito e estratégia promovendo, simultaneamente, a sua
identificação com a organização, graças à veiculação de valores que estabelecem uma
cultura comum.
Com o objetivo de perspetivar a comunicação interna em contexto organizacional
e o papel que desempenha na motivação dos colaboradores, a presente investigação,
realizada durante um estágio de três meses na Direção de Comunicação do Grupo EDP,
conduziu à obtenção de dados que permitem entender, como o desafio de uma
comunicação interna bem estruturada e fundamentada num modelo sustentado de
liderança que se reflete e interage com a motivação e satisfação dos colaboradores e no
desenvolvimento das organizações.
Currently the world is in constant transformation creating challenges for organizations. In the context of these new challenges, internal front communication assumes a strategic role through which it makes available to the employees of an organization, not only information about their work, but also about the company itself, its business, purpose and strategy while promoting their identification with the organization, thanks to the conveyance of values that establish a common culture. With the aim of looking at internal communication in an organizational context and the role it plays in motivating employees, this research, carried out during a threemonth internship in the Communication Department of the EDP Group, led to the obtaining of data that allow us to understand how the challenge of well-structured internal communication, based on a sustained model of leadership, is reflected and interacts with the motivation and satisfaction of employees and the development of organizations.
Currently the world is in constant transformation creating challenges for organizations. In the context of these new challenges, internal front communication assumes a strategic role through which it makes available to the employees of an organization, not only information about their work, but also about the company itself, its business, purpose and strategy while promoting their identification with the organization, thanks to the conveyance of values that establish a common culture. With the aim of looking at internal communication in an organizational context and the role it plays in motivating employees, this research, carried out during a threemonth internship in the Communication Department of the EDP Group, led to the obtaining of data that allow us to understand how the challenge of well-structured internal communication, based on a sustained model of leadership, is reflected and interacts with the motivation and satisfaction of employees and the development of organizations.
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Keywords
Colaboradores Comunicação Interna Estratégia Grupo Edp Líder Liderança Motivação Organização