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Abstract(s)
Assim como a grande maioria das transformaƧƵes que ocorreram na sociedade nas
Ćŗltimas dĆ©cadas, a globalizaĆ§Ć£o e as inovaƧƵes tecnolĆ³gicas tambĆ©m impulsionaram a
digitalizaĆ§Ć£o do livro e a expansĆ£o do empreendedorismo digital. Esse processo de
inovaĆ§Ć£o tecnolĆ³gica afetou o mercado do livro com um impacto direto no
comportamento dos escritores que se autopublicam uma vez que permitiu a emergĆŖncia
das plataformas de autopublicaĆ§Ć£o digital. Ao longo dos Ćŗltimos dez anos, o mercado
editorial brasileiro vem enfrentando uma crise sem precedentes enquanto, no mesmo
cenĆ”rio econĆ“mico, a autopublicaĆ§Ć£o digital vem crescendo e ganhando forƧa. No
entanto, a autopublicaĆ§Ć£o ainda Ć© marginalizada e escritores autopublicados sĆ£o, por
vezes, julgados como āmenos profissionaisā que os escritores publicados por uma
editoria, o que torna saliente os estudos sobre como o empreendedorismo digital, atravƩs
das plataformas de autopublicaĆ§Ć£o, viabiliza a profissionalizaĆ§Ć£o dos mesmos. Os
objetivos do presente trabalho visam compreender o escritor autopublicado digitalmente
no Brasil como empreendedor digital, identificar a motivaĆ§Ć£o desses escritores e
estabelecer um maior entendimento dos resultados alcanƧados atravƩs dos e-books, nas
plataformas digitais, em termos de lucro e satisfaĆ§Ć£o.
Os mĆ©todos utilizados para alcanƧar tais objetivos de investigaĆ§Ć£o tiveram um propĆ³sito
descritivo, com forma de investigaĆ§Ć£o indutiva e de natureza social subjetiva constituĆda
de uma anƔlise de dados quantitativa, mediante o recurso a questionƔrio e qualitativa,
atravƩs do uso a entrevista. Os principais resultados revelam que o conjunto de
caracterĆsticas, habilidades e competĆŖncias empreendedoras dos escritores brasileiros Ć©
diretamente proporcional Ć satisfaĆ§Ć£o dos mesmos com o seu lucro. Em contrapartida, a
satisfaĆ§Ć£o dos escritores Ć© inversamente proporcional ao perfil empreendedor. Outra
evidĆŖncia da pesquisa Ć© a motivaĆ§Ć£o contextual dos escritores para se autopublicar,
identificou-se que os escritores se enquadram no tipo de empreendedorismo por
oportunidade. As principais implicaƧƵes, tanto teĆ³ricas quando prĆ”ticas mostram a
busca dos escritores pela consolidaĆ§Ć£o em um mercado alternativo em decorrĆŖncia da
baixa receptividade que eles encontram em casas editoriais; o paradoxo do escritor
exausto, porƩm satisfeito; a necessidade de os escritores estudarem sobre
empreendedorismo e a urgĆŖncia de assessorias e agĆŖncias que ofereƧam todo o suporte
para escritores que querem viver exclusivamente da autopublicaĆ§Ć£o. Para alĆ©m de serem
raros os estudos sobre a profissionalizaĆ§Ć£o do escritor autopublicado no contexto
brasileiro, este estudo se caracteriza como o Ćŗnico que utiliza o empreendedorismo
digital como ferramenta de viabilizaĆ§Ć£o da profissĆ£o do escritor.
Like most of the transformations that have taken place in society in recent decades, globalization and technological innovations have also driven the digitization of books and the expansion of digital entrepreneurship. This process of technological innovation affected the book market with an impact on the behavior of self-published writers as it allowed the emergence of digital self-publishing platforms. Over the past ten years, the Brazilian publishing market has faced an unprecedented crisis while digital selfpublishing has been growing and gaining strength. However, self-publishing is still marginalized, and self-published writers are sometimes judged as āless professionalā than the writers published by a publishing house. This makes relevant studies on how digital entrepreneurship, through self-publishing platforms, allows their professionalization. This study aims to understand the digitally self-published writer in Brazil as a digital entrepreneur, identify the motivation of these writers and establish a greater understanding of the results achieved through their e-books, on digital platforms, in terms of profit and satisfaction. Therefore, the methods used to achieve these research objectives had a descriptive purpose, with a form of inductive investigation and a subjective social nature, consisting of a quantitative data analysis, through the use of a questionnaire and qualitative, through interviews. The main results reveal that Brazilian writers' characteristics, competences, and entrepreneurial skills are directly proportional to their satisfaction with their profit. On the other hand, writers' satisfaction is inversely proportional to their entrepreneurial profile. Another evidence of the research is the contextual motivation of writers to self-publish; it was identified that writers fit the type of entrepreneurship by opportunity. The main implications, both theoretical and practical, show the writers' search for consolidation in an alternative market due to the low reception they find in publishing houses; the paradox of the exhausted but satisfied writer; the need for writers to study about entrepreneurship and the urgency of consultancy and agencies that offer all the support for writers who want to live exclusively from self-publishing. In addition to being rare studies on the professionalization of the self-published writer in the Brazilian context, this study is characterized as the only one that uses digital entrepreneurship as a tool to make the writer's profession viable.
Like most of the transformations that have taken place in society in recent decades, globalization and technological innovations have also driven the digitization of books and the expansion of digital entrepreneurship. This process of technological innovation affected the book market with an impact on the behavior of self-published writers as it allowed the emergence of digital self-publishing platforms. Over the past ten years, the Brazilian publishing market has faced an unprecedented crisis while digital selfpublishing has been growing and gaining strength. However, self-publishing is still marginalized, and self-published writers are sometimes judged as āless professionalā than the writers published by a publishing house. This makes relevant studies on how digital entrepreneurship, through self-publishing platforms, allows their professionalization. This study aims to understand the digitally self-published writer in Brazil as a digital entrepreneur, identify the motivation of these writers and establish a greater understanding of the results achieved through their e-books, on digital platforms, in terms of profit and satisfaction. Therefore, the methods used to achieve these research objectives had a descriptive purpose, with a form of inductive investigation and a subjective social nature, consisting of a quantitative data analysis, through the use of a questionnaire and qualitative, through interviews. The main results reveal that Brazilian writers' characteristics, competences, and entrepreneurial skills are directly proportional to their satisfaction with their profit. On the other hand, writers' satisfaction is inversely proportional to their entrepreneurial profile. Another evidence of the research is the contextual motivation of writers to self-publish; it was identified that writers fit the type of entrepreneurship by opportunity. The main implications, both theoretical and practical, show the writers' search for consolidation in an alternative market due to the low reception they find in publishing houses; the paradox of the exhausted but satisfied writer; the need for writers to study about entrepreneurship and the urgency of consultancy and agencies that offer all the support for writers who want to live exclusively from self-publishing. In addition to being rare studies on the professionalization of the self-published writer in the Brazilian context, this study is characterized as the only one that uses digital entrepreneurship as a tool to make the writer's profession viable.
Description
Keywords
Empreendedorismo Digital Escritores Autopublicados Plataformas de AutopublicaĆ§Ć£o