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Abstract(s)
Os diferentes modos de gestĂŁo das organizaçÔes implementados pelas pessoas que tĂȘm maiores responsabilidades irĂŁo influenciar, tendencialmente, o desempenho financeiro dessas organizaçÔes. No futebol, os CEOÂŽs dos clubes procuram exercer a sua liderança e desenvolver prĂĄticas e processos para que os clubes se tornem mais competitivos e consigam atingir os objetivos a que se propĂ”em.
Em termos genéricos, a presente dissertação visa analisar em que medida a liderança e a corporate governance influenciam o valor de marca dos clubes de futebol. Existem vårios indicadores que foram tidos em conta, nomeadamente, o efeito dos CEOŽs, os salårios, os ativos correntes, a bolsa de valores, e as responsabilidades de curto e longo prazo, que ajudam a clarificar o peso que cada um tem nas receitas dos clubes.
Os dados recolhidos dizem respeito a clubes de futebol ingleses. A uma amostra de 32 clubes que participam (ou jĂĄ participaram) na Premier League, no perĂodo compreendido entre 1992 e 2010.
Nesta investigação, o valor de marca Ă© representado pela proxy incompleta que diz respeito Ă s receitas dos clubes. A partir dos resultados obtidos, constata-se que as variĂĄveis agregadas Ă liderança denotam uma influĂȘncia positiva e significativa sobre a geração de valor, por parte dos clubes de futebol ingleses, concorrendo positivamente para o aumento do seu valor de marca. As variĂĄveis que representam a corporate governance, influenciam tanto de uma positiva como negativa as receitas dos clubes, dependendo das diferentes formas de financiamento adotadas, tais como, a venda de ativos e a admissĂŁo dos clubes Ă bolsa de valores, bem como o aparecimento de responsabilidades de curto e longo prazo para os clubes, o que condiciona o seu valor de marca.
The different ways of managing organizations implemented by people who have greater responsibilities, will influence progressively the financial performance of organizations. In football, the CEOs of the clubs aim to exercise its leadership and develop practices and processes for clubs, in order to become more competitive and to achieve the objectives that are proposed. In generic terms, this dissertation aims to analyze the extent to which leadership and corporate governance influence the brand value of football clubs.There are several indicators that were taken into account in particular the effect of CEOs, salaries, current assets, the stock exchange, and short and long-term liabilities, which help to clarify the role played by each indicator on determining the football clubsâ revenues. The data collected is related to English football clubs. It consists in a sample of thirty-two clubs participating (or that have participated) in the Premier League in the 1992 and 2010 period. In this scope of this research, brand equity is represented by an incomplete proxy representing the football clubsâ revenue. Following the empirical evidences, the leadership denote a positive and significant influence on the creation of value on the part of English football clubs, positively contributing to the increase in its brand value. The variables representing corporate governance, influence both in a positive and negative way the clubsâ revenues, depending on the financing mechanisms that are adopted, such as the sale of assets, the admission of clubs to the stock exchange, and the appearance of short and long-term liabilities for clubs, which restrain their brand value.
The different ways of managing organizations implemented by people who have greater responsibilities, will influence progressively the financial performance of organizations. In football, the CEOs of the clubs aim to exercise its leadership and develop practices and processes for clubs, in order to become more competitive and to achieve the objectives that are proposed. In generic terms, this dissertation aims to analyze the extent to which leadership and corporate governance influence the brand value of football clubs.There are several indicators that were taken into account in particular the effect of CEOs, salaries, current assets, the stock exchange, and short and long-term liabilities, which help to clarify the role played by each indicator on determining the football clubsâ revenues. The data collected is related to English football clubs. It consists in a sample of thirty-two clubs participating (or that have participated) in the Premier League in the 1992 and 2010 period. In this scope of this research, brand equity is represented by an incomplete proxy representing the football clubsâ revenue. Following the empirical evidences, the leadership denote a positive and significant influence on the creation of value on the part of English football clubs, positively contributing to the increase in its brand value. The variables representing corporate governance, influence both in a positive and negative way the clubsâ revenues, depending on the financing mechanisms that are adopted, such as the sale of assets, the admission of clubs to the stock exchange, and the appearance of short and long-term liabilities for clubs, which restrain their brand value.
Description
Keywords
Ceo Clubes de Futebol Ingleses Corporate Governance Liderança Valor de Marca