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Advisor(s)
Abstract(s)
O tema central abordado neste projeto é a construção de uma marca de moda e a
introdução do conceito “French style” na cultura brasileira, sendo essa uma cultura tropical e
de difícil recetividade a novas marcas e conceitos. Com intuito de entender melhor como
funciona todo o processo de criação de uma marca de moda, introdução no mercado com um
novo conceito e como é possível fazer a sua prospeção ao mercado internacional. Para tornar
o projeto mais enriquecedor foi feito uma análise da marca de moda Lilii e de todo o seu
processo de criação. Assim, foram atingidos resultados que ajudaram no esclarecimento de
dúvidas e nas tomadas de decisão ao longo da criação de uma nova marca e no crescimento
da mesma.
The main theme aimed is a concept of building a fashion brand and an introduction of the concept of "French style" in Brazilian culture, which is a tropical culture and a difficult one to embrace new brands and concepts. In order to better understand how the whole process of creating a fashion brand works, the introduction into the market with a new concept and how it is possible to make its prospect to the international market. To become the most enriching possible, it was done an analysis of the fashion brand and the whole process of creation. Thus, results were achieved that helped to clarify the decision making over time to create a new brand and without growth of the same.
The main theme aimed is a concept of building a fashion brand and an introduction of the concept of "French style" in Brazilian culture, which is a tropical culture and a difficult one to embrace new brands and concepts. In order to better understand how the whole process of creating a fashion brand works, the introduction into the market with a new concept and how it is possible to make its prospect to the international market. To become the most enriching possible, it was done an analysis of the fashion brand and the whole process of creation. Thus, results were achieved that helped to clarify the decision making over time to create a new brand and without growth of the same.
Description
Keywords
French Style Internacionalização Marca Mercado Moda