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Advisor(s)
Abstract(s)
O presente relatório descreve detalhadamente o estágio realizado na agência Wild Wild Web
Studio SL entre 16 de Maio e 2 de Outubro de 2017, para obtenção do grau de mestre em
Comunicação Estratégica: Publicidade e Relações Publicas.
No primeiro capítulo apresenta-se a caracterização da agência, os clientes e os serviços
prestados pela equipa. Apresenta-se também as atividades desenvolvidas durante os meses de
estágio e a participação na agência.
Com a incessante evolução no nosso dia-a-dia, uma das coisas que está em constante
evolução são as novas tecnologias. Cada vez mais o digital está presente e com ele surgem
novas teorias e formas de ser exercitado. O que antes era utilizado como forma de lazer, hoje
em dia é uma ferramenta de trabalho. É neste sentido que é baseado o segundo capítulo
deste relatório, onde serão abordados temas como a Comunicação Digital, o Marketing Digital
e as Redes Sociais.
Por fim, o terceiro e último capítulo relata minuciosamente a integração e participação na
agência durante o período de estágio, assim como uma visão geral dos aspetos positivos e
negativos do presente estágio.
This report describes in detail an internship for the Wild Wild Web Studio SL agency, which lasted from May 16th to October 2nd of 2017 in order to complete the Masters Degree in Strategic Communication: Advertising and Public Relations. In the first chapter the characterization of the agency, the clients and services provided are presented. The activities developed during the internship and the participation in the agency are also shown. With the incessant evolution in our quotidian, one of the things that is in constant evolution are the new technologies. The digital is, increasingly, more present and with it come new theories and ways of being exercised. What was once used as a form of leisure, nowadays is a tool of work. It is in this sense that the second chapter of this report is based on topics such as Digital Communication, Digital Marketing and Social Networks. Lastly, the third and last chapters meticulously describe not only the integration and participation in the agency during the internship but also a general view of the positive and negative aspects of said internship.
This report describes in detail an internship for the Wild Wild Web Studio SL agency, which lasted from May 16th to October 2nd of 2017 in order to complete the Masters Degree in Strategic Communication: Advertising and Public Relations. In the first chapter the characterization of the agency, the clients and services provided are presented. The activities developed during the internship and the participation in the agency are also shown. With the incessant evolution in our quotidian, one of the things that is in constant evolution are the new technologies. The digital is, increasingly, more present and with it come new theories and ways of being exercised. What was once used as a form of leisure, nowadays is a tool of work. It is in this sense that the second chapter of this report is based on topics such as Digital Communication, Digital Marketing and Social Networks. Lastly, the third and last chapters meticulously describe not only the integration and participation in the agency during the internship but also a general view of the positive and negative aspects of said internship.
Description
Keywords
Comunicação Digital Design Estágio Marketing Digital Redes Sociais Wild Wild Web