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As pequenas e médias empresas (PME) exercem uma forte influência sobre a economia de
todos os países, e Portugal não é uma exceção. No entanto, as PME que operam no mercado, uma são bens sucedidas, e outras não, pelo que se torna importante identificar os fatores críticos de sucesso e, desta forma, controlar os fatores que minimizam o seu insucesso. Neste sentido, o presente estudo teve como principal objetivo identificar os principais fatores de
sucesso nas PME Excelência, em Portugal, e de que forma estes determinantes de sucesso
influenciam o seu desempenho empresarial.
De acordo com os resultados obtidos e tendo por base uma abordagem de natureza
quantitativa, cujo instrumento de recolha de dados foi um questionário enviado por e-mail a uma amostra de PME Excelência, concluiu-se que o desempenho destas empresas pode ser
determinado por uma série de fatores considerados críticos de sucesso. Assim, e com base nas análises efetuadas, os principais fatores de sucesso foram categorizados em cinco dimensões:
(1) marketing e financiamento, (2) formação de recursos humanos, (3) empreendedorismo e
mercado, (4) decisão na atividade empresarial e (5) cooperação e suporte familiar. No entanto, apesar do bom desempenho alcançado nas PME Excelência estudadas, as evidências empíricas mostram que nem todos os fatores de sucesso têm uma influência nesse desempenho empresarial. Um modelo de referência para a determinação dos fatores de sucesso e sua relação com o desempenho nas PME é também proposto, bem como algumas contribuições para a teoria nesta área e para os responsáveis e outros agentes ligados às PME, são apresentadas.
In all countries, the economy is strongly influenced by Small and Medium Enterprises (SME), and Portugal is no exception. However, among the SMEs operating in the market, some are successful while others are not. It is therefore important to recognize the critical factors of success and in this way exert some control over the factors minimizing failure. This study's main objective is to identify the core factors of success in SMEs of Excellence, in Portugal and how these success determinants influence their corporate performance. The results, based on a quantitative approach supported by an e-mail questionnaire sent to a sample of SMEs of Excellence, show that the performance of these companies is determined by a series of factors considered critical for success. Thus, based on the analyses made, the main factors of success were categorized in five dimensions: (1) marketing and financing, (2) human resource qualifications, training and development, (3) entrepreneurship and market, (4) decision making in business activities and (5) cooperation and family support. Nonetheless, despite the good performance reached by the SMEs of Excellence studied, empirical evidence indicates that not all factors of success influence business performance. A model of reference is proposed for the determination of success factors and their relation with SME performance, as well as some contributions to theory on this subject and some proposals for business decision-makers and other agents related to SMEs.
In all countries, the economy is strongly influenced by Small and Medium Enterprises (SME), and Portugal is no exception. However, among the SMEs operating in the market, some are successful while others are not. It is therefore important to recognize the critical factors of success and in this way exert some control over the factors minimizing failure. This study's main objective is to identify the core factors of success in SMEs of Excellence, in Portugal and how these success determinants influence their corporate performance. The results, based on a quantitative approach supported by an e-mail questionnaire sent to a sample of SMEs of Excellence, show that the performance of these companies is determined by a series of factors considered critical for success. Thus, based on the analyses made, the main factors of success were categorized in five dimensions: (1) marketing and financing, (2) human resource qualifications, training and development, (3) entrepreneurship and market, (4) decision making in business activities and (5) cooperation and family support. Nonetheless, despite the good performance reached by the SMEs of Excellence studied, empirical evidence indicates that not all factors of success influence business performance. A model of reference is proposed for the determination of success factors and their relation with SME performance, as well as some contributions to theory on this subject and some proposals for business decision-makers and other agents related to SMEs.
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Pequenas e médias empresas - Factores de sucesso Pequenas e médias empresas - Desempenho organizacional