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Advisor(s)
Abstract(s)
O presente relatĂłrio Ă© referente ao trabalho desenvolvido em estĂĄgio na Empresa The Original
Copy, mais precisamente no departamento de design, situado na Av. Do Brasil em Lisboa. Esta
etapa foi realizada para a obtenção do Mestrado em Comunicação Estratégica Publicidade e
RelaçÔes PĂșblicas na Universidade da Beira Interior.
Ao longo destes trĂȘs meses, desenvolveram-se diversas atividades que sĂŁo demonstradas ao
longo do presente relatĂłrio. Todas estas atividades ajudaram ao estagiĂĄrio a desenvolver-se a
nĂvel profissional, bem como a lidar com clientes de todas as faixas etĂĄrias, o que Ă© bastante
enriquecedor a nĂvel profissional.
O relatĂłrio estĂĄ dividido em seis capĂtulos. O primeiro descreve a entidade, os seus valores,
objetivos, a sua missĂŁo, a sua prĂłpria identidade visual, a sua polĂtica comunicacional e, ainda,
uma anĂĄlise SWOT da empresa e todas as caracterĂsticas e serviços que existem disponĂveis.
No segundo capĂtulo, sĂŁo abordadas as tarefas e atividades desenvolvidas em estĂĄgio. No
terceiro capĂtulo, Ă© abordado e explorado um tema sobre a identidade visual (de uma loja) e a
sua influĂȘncia, na compra e no consumidor. O quarto capĂtulo, aborda a aplicação de uma
metodologia, para que sejam obtidas as respostas Ă pergunta de partida inicial e os seus
respetivos resultados que sĂŁo discutidos no capĂtulo seguinte.
Finalizo este relatĂłrio com uma reflexĂŁo final, no Ășltimo capĂtulo, onde estĂŁo expostas as
dificuldades e problemas identificados ao longo do estĂĄgio, bem como algumas propostas de
melhoria, que vĂŁo ao encontro de objetos de estudo, absorvidos ao longo do mestrado de
Comunicação Estratégica.
This report refers to the work carried out in the company The Original Copy, more precisely in the Design department, located at Av. Do Brasil in Lisbon. This stage was accomplished to obtain the Master in Strategic Communication Advertising and Public Relations at the University of Beira Interior. Over the course of these three months, a number of activities have been developed that will be demonstrated throughout this report. All these activities helped the trainee to develop professionally, as well as dealing with clients of all age groups, which was quite enriching at professional level. The report is divided into six chapters. The first describes the entity, its values, objectives, its mission, its own visual identity, its communication policy and also a SWOT analysis of the company and all the features and services that are available. In the second chapter, the tasks and activities developed on an internship will be addressed. In the third chapter, a theme about the visual identity (of a store) and its influence on the purchase and the consumer will be approached and explored. The fourth chapter will be the application of a methodology, to obtain the answers to the initial question and its respective results that will be discussed in the next chapter. I conclude this report with a final reflection, in the last chapter, where the difficulties and problems identified during the internship are exposed, as well as some improvement proposals, which go against study objects absorbed throughout the Strategic Communication Masters.
This report refers to the work carried out in the company The Original Copy, more precisely in the Design department, located at Av. Do Brasil in Lisbon. This stage was accomplished to obtain the Master in Strategic Communication Advertising and Public Relations at the University of Beira Interior. Over the course of these three months, a number of activities have been developed that will be demonstrated throughout this report. All these activities helped the trainee to develop professionally, as well as dealing with clients of all age groups, which was quite enriching at professional level. The report is divided into six chapters. The first describes the entity, its values, objectives, its mission, its own visual identity, its communication policy and also a SWOT analysis of the company and all the features and services that are available. In the second chapter, the tasks and activities developed on an internship will be addressed. In the third chapter, a theme about the visual identity (of a store) and its influence on the purchase and the consumer will be approached and explored. The fourth chapter will be the application of a methodology, to obtain the answers to the initial question and its respective results that will be discussed in the next chapter. I conclude this report with a final reflection, in the last chapter, where the difficulties and problems identified during the internship are exposed, as well as some improvement proposals, which go against study objects absorbed throughout the Strategic Communication Masters.
Description
Keywords
Branding Campanhas Comunicação Design EmoçÔes Identidade Visual InfluĂȘncia Montras Publicidade Redes Sociais Vinil