| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 910.67 KB | Adobe PDF |
Authors
Abstract(s)
O turismo religioso é, em muito locais do globo, o motor de desenvolvimento local. Em
Portugal só é considerado turismo religioso, enquanto produto, o cristão. Não existem
referências ao nível do turismo religioso judaico, apenas manifestações esporádicas ou
tentativas ainda muito incipientes no que concerne à estratégia de potenciar este tipo de turismo.
Em Belmonte, local sobre o qual incidiu este estudo, reside uma das comunidades judaicas
mais antigas do mundo, com cerca de 140 pessoas, com um passado e percurso distintivos.
A presente investigação tem como objectivo perceber o que impele o turista a visitar
Belmonte e como é percepcionada a oferta do turismo religioso judaico.
A metodologia adoptada no desenvolvimento da investigação exigiu a utilização de dados
primários, através do método quantitativo. Nesse sentido, com a finalidade de aferir as
motivações e percepções, o questionário foi aplicado a 180 turistas domésticos e
estrangeiros, com questões que contemplavam variáveis demográficas e comportamentais.
As análises efectuadas permitiram concluir que o turista é doméstico, tem motivações
culturais e visita essencialmente museus e monumentos. Normalmente tem uma imagem da
oferta de turismo religioso judaico muito positiva, mas refere que seria muito importante se existissem outros recursos incluídos na oferta deste tipo turismo, nomeadamente Restaurantes Kosher e Galerias de arte judaica.
Este estudo fornece uma base de trabalho importante para os interessados e para os
responsáveis pelo turismo de Belmonte, reconhecendo a necessidade e lançando o desafio de serem criadas estratégias de marketing diferenciadoras e mais agressivas para angariar mais visitantes e turistas.
The religious tourism is the engine of local development in many parts of the world. In Portugal it is only considered religious tourism, as a product, the Christian one. There are no references at the level of the Jewish religious tourism, only sporadic demonstrations and incipient attempts about the strategy to enhance this kind of tourism. Belmonte, the local where this study is focused, is the home of the one of the oldest Jewish communities in the world, of about 140 people, who has experienced a distinctive past. This research aims to understand the reason that drives the tourists in visiting Belmonte and how is the Jewish religious tourism offer perceived. The adopted methodology in the development of the research required the use of primary data, using the quantitative method. Accordingly, a questionnaire was applied to 180 domestic and foreign tourists, including demographic and behavioral variables in the questions, in order to assess the motivations and perceptions. The analysis allowed us to conclude that tourists are local, have cultural motivations and visit essentially museums and monuments. Usually the tourist has a very positive opinion about the Jewish religious tourism offer, but he/she also refers that it would be important if there were other resources included, namely kosher restaurants and Jewish art galleries. This study provides a basis to an important work to those who are interested and responsible for the tourism in Belmonte. It also identifies the needs and launches the challenge to create differentiated and more aggressive marketing strategies in order to attract more visitors and tourists.
The religious tourism is the engine of local development in many parts of the world. In Portugal it is only considered religious tourism, as a product, the Christian one. There are no references at the level of the Jewish religious tourism, only sporadic demonstrations and incipient attempts about the strategy to enhance this kind of tourism. Belmonte, the local where this study is focused, is the home of the one of the oldest Jewish communities in the world, of about 140 people, who has experienced a distinctive past. This research aims to understand the reason that drives the tourists in visiting Belmonte and how is the Jewish religious tourism offer perceived. The adopted methodology in the development of the research required the use of primary data, using the quantitative method. Accordingly, a questionnaire was applied to 180 domestic and foreign tourists, including demographic and behavioral variables in the questions, in order to assess the motivations and perceptions. The analysis allowed us to conclude that tourists are local, have cultural motivations and visit essentially museums and monuments. Usually the tourist has a very positive opinion about the Jewish religious tourism offer, but he/she also refers that it would be important if there were other resources included, namely kosher restaurants and Jewish art galleries. This study provides a basis to an important work to those who are interested and responsible for the tourism in Belmonte. It also identifies the needs and launches the challenge to create differentiated and more aggressive marketing strategies in order to attract more visitors and tourists.
Description
Keywords
Turismo religioso - Judaísmo Comunidade judaica - Património histórico-cultural