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Abstract(s)
O presente relatório de projeto final para obtenção do grau de mestre aborda uma
identidade visual de uma marca de produtos cosméticos 100% naturais que foi criada sem
quaisquer metodologia formal. No presente relatório, são utilizadas algumas metodologias
formais de Ellen Lupton. Das quais surgem soluções e métodos relevantes de abordagem para
a reinvenção da identidade visual da mesma. Deixando de seguir um método intuitivo para
passar a seguir uma pesquisa rigorosa e intensiva.
This final project to obtain a master's degree point a set of problems that are detected in the process of creating a visual identity of a brand of 100% natural products which was created without any formal methodology. In this report, we used some formal methodologies created by Ellen Lupton. Which appear relevant solutions and methods of approach to the redesign of the visual identity of the same. Leaving the use of an intuitive method to use a rigorous and intensive research.
This final project to obtain a master's degree point a set of problems that are detected in the process of creating a visual identity of a brand of 100% natural products which was created without any formal methodology. In this report, we used some formal methodologies created by Ellen Lupton. Which appear relevant solutions and methods of approach to the redesign of the visual identity of the same. Leaving the use of an intuitive method to use a rigorous and intensive research.
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Keywords
Artesanal Assinatura Branding Comunicação. Design Gráfico Identidade Visual Logotipo Natural