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Advisor(s)
Abstract(s)
Diante de tantas publicidades expostas nos dias de hoje, este trabalho tem como objetivo
desvendar a melhor forma para exposição de produtos, com o intuito de promoção. O
enfoque do produto destacado é o de assentos de cadeiras e estofados em geral, porém as
técnicas visuais contidas neste trabalho servem para quaisquer tipos de divulgação. Nesse contexto,
buscou-se aprofundar em pesquisas de cenários para divulgação correta de produtos para
exposições em meios físicos e virtuais. Utilizar os cenários corretos para criar maior ligação e
entendimento entre consumidor e produto. Cenários para determinados objetos e público na
qual ele agregue valor ao objeto divulgado, fazer do cenário parte do produto a ser divulgado, e
criar cenários tão atrativos quanto o produto a ser divulgado a fim de criar ligação com quem os
vê. Contudo, o design de cenários contribui muito para a promoção de produtos e uma melhor
compreensão entre o espectador e o objeto divulgado.
In the face of so many advertisements exposed today, this work aims to unveil the best way to display products, with the purpose of promoting. The focus of the featured product is that of chair seats and upholstered in general, but the visual techniques contained in this paper are for any type of disclosure. In this context, we sought to deepen in research scenarios for the correct disclosure of products for exhibitions in physical and virtual environments. Use the right scenarios to create greater connection and understanding between consumer and product. Scenarios for certain objects and the public in which it adds value to the disclosed object, make the scenery part of the product to be divulged, and create scenarios as attractive as the product to be released in order to create a connection with the viewer. However, the design of scenarios contributes greatly to the promotion of products and a better understanding between the viewer and the disclosed object.
In the face of so many advertisements exposed today, this work aims to unveil the best way to display products, with the purpose of promoting. The focus of the featured product is that of chair seats and upholstered in general, but the visual techniques contained in this paper are for any type of disclosure. In this context, we sought to deepen in research scenarios for the correct disclosure of products for exhibitions in physical and virtual environments. Use the right scenarios to create greater connection and understanding between consumer and product. Scenarios for certain objects and the public in which it adds value to the disclosed object, make the scenery part of the product to be divulged, and create scenarios as attractive as the product to be released in order to create a connection with the viewer. However, the design of scenarios contributes greatly to the promotion of products and a better understanding between the viewer and the disclosed object.
Description
Keywords
Cenários - Design Imagem Marketing Produto Publicidade Técnicas Visuais