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Abstract(s)
Neste contexto de globalização onde a competitividade é efetivamente global, torna-se nuclear dar especial atenção aos processos logísticos e às suas potencialidades para reduzir os custos, o tempo de resposta aos pedidos de encomenda ou melhorar o serviço ao cliente. A logística representa assim uma ferramenta poderosíssima para a vantagem competitiva capaz de proporcionar às empresas uma superioridade face à concorrência. Com o intuito de maximizar as potencialidades da logística, as TI surgem como uma forma de apoiar as empresas a ganhar terreno no ambiente competitivo, obtendo uma resposta igual ou superior à concorrência.
Numa perspetiva teórica e analítica este estudo pretende analisar quais os benefícios associados à adoção das TI como forma de potenciar ganhos de competitividade para as empresas. Para isso, foram levantadas proposições que foram suportadas através da literatura existe bem como pela análise a diversos casos de estudos já efetuados.
Relativamente aos resultados encontrados indicam que existe uma relação positiva entre a adoção de tecnologias, nomeadamente o RFID, R.A. e big data analytics e o ganho/manutenção da vantagem competitiva. Através da utilização destas tecnologias é possível alcançar melhorias em vários processos que se encontram inerentes ao longo da cadeia de abastecimento, como é o caso da redução de custos associados à mão de obra, melhoria no controlo de inventários e na gestão dos canais de transporte bem como uma melhoria no serviço ao cliente. A melhoria destes parâmetros tem como consequência um ganho de competitividade face aos concorrentes o que permite que as empresas consigam atender às necessidades do mercado de forma diferenciada aumentando a satisfação do cliente.
In the new context of globalization where competitiveness is effectively global, it is essential to give special attention to the logistics procedures and the potential to lower costs through them, time of response to orders and improving customers service. Logistics are a powerful tool to gain competitiveness and leverage a company against their competition. With the intention of maximizing logistics potential, IT appears as a way to support companies’ competitiveness in order to obtain equal or superior response against competition. In a theoretical and analytical perspective this study wants to analyze what are the benefits associated to the implementation of IT as a way to potentiate gains of competitiveness to companies. For this purpose, we used proposals supported by existing literature as well as analysis of several cases studies already published. Results indicate that exist a positive relation between adoption of technologies, namely RFID, A.R. e big data analytics and the gain/maintenance of competitiveness. By the use of these technologies it is possible to improve several processes inherent to the supply chain, as well as the reduction of costs related to labor, improvement in inventories and management of transport channels as well as an improvement on customer service. The improvement of these parameters have as consequence a gain of competitiveness against the competitors and allows the companies to respond to the market needs in a differentiated way increasing customers satisfaction.
In the new context of globalization where competitiveness is effectively global, it is essential to give special attention to the logistics procedures and the potential to lower costs through them, time of response to orders and improving customers service. Logistics are a powerful tool to gain competitiveness and leverage a company against their competition. With the intention of maximizing logistics potential, IT appears as a way to support companies’ competitiveness in order to obtain equal or superior response against competition. In a theoretical and analytical perspective this study wants to analyze what are the benefits associated to the implementation of IT as a way to potentiate gains of competitiveness to companies. For this purpose, we used proposals supported by existing literature as well as analysis of several cases studies already published. Results indicate that exist a positive relation between adoption of technologies, namely RFID, A.R. e big data analytics and the gain/maintenance of competitiveness. By the use of these technologies it is possible to improve several processes inherent to the supply chain, as well as the reduction of costs related to labor, improvement in inventories and management of transport channels as well as an improvement on customer service. The improvement of these parameters have as consequence a gain of competitiveness against the competitors and allows the companies to respond to the market needs in a differentiated way increasing customers satisfaction.
Description
Keywords
Cadeia de Abastecimento Competitividade Logística Ti Vantagem Competitiva