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Abstract(s)
Actualmente, as organizações deparam-se com um ambiente de grande incerteza e cada vez mais se apercebem de que os trabalhadores são essenciais para actuar perante as mudanças que ocorrem a nível interno e externo. Nesta perspectiva, compreender quais as necessidades e desejos dos trabalhadores e como dar resposta a estes aspectos é fundamental.
A presente investigação tem como principal objectivo analisar as relações existentes entre a prática do marketing interno, através da avaliação da orientação para o mercado interno, e a satisfação no trabalho, o compromisso organizacional, os comportamentos de cidadania organizacional e os traços de desempenho que se traduzem num desempenho elevado. Um outro objectivo consiste em averiguar as relações entre a satisfação no trabalho, o compromisso, os comportamentos de cidadania organizacional e o desempenho. Neste sentido, é proposto um modelo de investigação que descreve estas relações. Pretende-se, ainda, compreender se existe orientação para o mercado interno no ensino superior e qual o grau de exibição das restantes variáveis em estudo neste contexto específico.
Os resultados revelam que existem relações directas e indirectas entre as variáveis em estudo, embora algumas não sejam significativas, portanto o modelo proposto tem fundamentação empírica. Especificamente em relação ao ensino superior, o compromisso, a satisfação e o desempenho dos docentes parecem ser moderados. No entanto, a exibição de comportamentos de cidadania é, em média, moderada a elevada. Os resultados sugerem que a orientação para o mercado interno nas instituições de ensino superior é baixa.
Currently, organizations are faced with an environment of great uncertainty and increasingly realize that workers are essential to respond to both internal and external changes. In this perspective, understanding what the needs and desires of workers are and how to address these issues is crucial. This research has as main objective to analyze the relationships between the practice of internal marketing, by assessing the internal market orientation, and job satisfaction, organizational commitment, organizational citizenship behavior and performance traits that lead to a high performance. Another objective is to investigate the relationship between job satisfaction, commitment, organizational citizenship behavior and performance. In this sense, a research model that describes these relationships is proposed. The aim is also to understand if there is internal market orientation in higher education and what the degree of the other variables studied in this context is. The results reveal that there are direct and indirect relations between the variables under study, although some are not significant, so the model is empirically supported. Specifically in relation to higher education, commitment, satisfaction and performance of teachers appear to be moderate. However, the display of organizational citizenship behaviors is, on average, moderate to high. The results suggest that internal market orientation in institutions of higher education is low.
Currently, organizations are faced with an environment of great uncertainty and increasingly realize that workers are essential to respond to both internal and external changes. In this perspective, understanding what the needs and desires of workers are and how to address these issues is crucial. This research has as main objective to analyze the relationships between the practice of internal marketing, by assessing the internal market orientation, and job satisfaction, organizational commitment, organizational citizenship behavior and performance traits that lead to a high performance. Another objective is to investigate the relationship between job satisfaction, commitment, organizational citizenship behavior and performance. In this sense, a research model that describes these relationships is proposed. The aim is also to understand if there is internal market orientation in higher education and what the degree of the other variables studied in this context is. The results reveal that there are direct and indirect relations between the variables under study, although some are not significant, so the model is empirically supported. Specifically in relation to higher education, commitment, satisfaction and performance of teachers appear to be moderate. However, the display of organizational citizenship behaviors is, on average, moderate to high. The results suggest that internal market orientation in institutions of higher education is low.
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Keywords
Satisfação no trabalho - Desempanho Cidadania organizacional - Comportamento Marketing interno - Mercado interno Compromisso organizacional