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Advisor(s)
Abstract(s)
Os últimos anos têm sido caraterizados por um ressurgimento do artesanato no campo do
design, que parece surgir de uma nostalgia pré-industrial por parte de uma sociedade pósindustrial,
que romantiza o fabrico manual. Numa cultura com abundância em objetos baratos
de produção industrial, aspira-se a qualidade e não quantidade. O que parece resultar deste
desejo coletivo é a criação de produtos especiais com preço elevado, que justificam a sua
própria existência e que acabam por se tornar exclusivos, símbolos de status. A preocupação
deste projeto recai no propósito histórico e idealístico do design, de servir a indústria e as
massas consumidoras, de conceber objetos fáceis de produzir e de utilizar.
A conclusão deste projeto integra o resultado final da participação da entidade Aldeias do
Xisto na feira internacional EUNIQUE 2015, sob o tema Agricultura Lusitana. A base deste
projeto surge assim de um briefing onde se pede a interpretação do artesanato e da tradição
na Aldeia das Dez, neste caso. A abordagem a este trabalho valoriza a visão pessoal e
aproveita a natureza do projeto de forma a explorar o campo do design e atingir resultados
que possam contribuir para a discussão nesta área.
O presente trabalho procura a integração dos princípios do artesanato, a qualidade, o cuidado
e a atenção ao detalhe, em produtos de origem industrial, de produção em massa, projetados
e produzidos com a intenção de uso no mundo real como objetos de utilização diária. Para
isso recorre-se a uma revisão bibliográfica e a uma reflexão crítica sobre o universo do
design, sobre as abordagens dos seus principais intervenientes e particularmente dos produtos
que conjuguem o artesanato ou a tradição com objetos para o dia-a-dia.
A definição de conceitos menores como o arquétipo, a memória, o pós-industrialismo e o
industrial-craft, formam a base sobre qual o conceito do presente projeto se viria a
desenvolver. O produto resultante deste projeto reflete uma abordagem definida de uma
época e não todo o panorama. A recuperação da tradição através da memória e a celebração
do modo de vida na Aldeias das Dez, assim como a preocupação de apresentar uma
possibilidade de futuro melhor para a sua população, definem o resultado deste projeto.
The last few years have been characterized by a resurgence of craftsmanship in the design field, which seems to arise from a pre-industrial nostalgia on the part of a post-industrial society, which romanticizes the handcrafted. In a culture with plenty of cheap industrial production objects, it aspires to quality and not quantity. What appears to result of this collective desire is the creation of special products with high prices, justifying its own existence and that ultimately becomes exclusive, a status symbol. The concern of this project lies in the historic and idealistic purpose of design, to serve the industry and the consumer masses, to design objects that are easy to produce and use. The completion of this project integrates the end result of the entity Aldeias do Xisto in the international fair EUNIQUE 2015, under the topic Agricultura Lusitana. The basis of this project arises as well from a briefing where it asks for the interpretation of the craft and tradition in Aldeia das Dez, in this case. The approach to this work values the personal vision and enjoy the nature of the project in order to explore the field of design and achieve results that can contribute to the discussion in this area. The present study seeks to integrate the principles of craftsmanship, defined by quality, care and attention to detail, in industrial, mass produced objects which are designed and developed with the intention of use in the real world as objects of daily life. To achieve this was necessary a literature review and a critical reflection on the world of design , about the approaches of its main actors and particularly of products that combine the craftsmanship or the tradition with objects for everyday life. The definition of smaller concepts as the archetype, memory, post-industrialism and industrial-craft, form the basis on which the concept of this project was to develop. The resulting product of this project reflects an approach to set a time and not the whole panorama. The recovery of tradition through the memory and the way of life in Aldeia das Dez, as well as the concern to present a possibility of a better future for its people, define the result of this project.
The last few years have been characterized by a resurgence of craftsmanship in the design field, which seems to arise from a pre-industrial nostalgia on the part of a post-industrial society, which romanticizes the handcrafted. In a culture with plenty of cheap industrial production objects, it aspires to quality and not quantity. What appears to result of this collective desire is the creation of special products with high prices, justifying its own existence and that ultimately becomes exclusive, a status symbol. The concern of this project lies in the historic and idealistic purpose of design, to serve the industry and the consumer masses, to design objects that are easy to produce and use. The completion of this project integrates the end result of the entity Aldeias do Xisto in the international fair EUNIQUE 2015, under the topic Agricultura Lusitana. The basis of this project arises as well from a briefing where it asks for the interpretation of the craft and tradition in Aldeia das Dez, in this case. The approach to this work values the personal vision and enjoy the nature of the project in order to explore the field of design and achieve results that can contribute to the discussion in this area. The present study seeks to integrate the principles of craftsmanship, defined by quality, care and attention to detail, in industrial, mass produced objects which are designed and developed with the intention of use in the real world as objects of daily life. To achieve this was necessary a literature review and a critical reflection on the world of design , about the approaches of its main actors and particularly of products that combine the craftsmanship or the tradition with objects for everyday life. The definition of smaller concepts as the archetype, memory, post-industrialism and industrial-craft, form the basis on which the concept of this project was to develop. The resulting product of this project reflects an approach to set a time and not the whole panorama. The recovery of tradition through the memory and the way of life in Aldeia das Dez, as well as the concern to present a possibility of a better future for its people, define the result of this project.
Description
Keywords
Arquétipo Artesanato Design Author Design-Real Industrial-Craft Memória Pós-Industrialismo Projeto Tradição