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Publication
Branding na Joalharia: Criar Valor e Significado
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 85.37 MB | Adobe PDF |
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Abstract(s)
O atual relatório de estágio documenta as atividades desenvolvidas ao longo de três meses, na empresa de joalharia Petrïta, localizada em Sevilha, como parte integrante do Mestrado em Branding e Design de Moda. Além disso, esta investigação, tem como objetivo principal explorar a interligação entre joalharia e branding, com ênfase na criação de valor e significado emocional associados às jóias, e como o branding pode fortalecer o vínculo entre as jóias e os utilizadores. Neste contexto, a aluna teve a oportunidade de aplicar os conhecimentos teóricos adquiridos na sua formação académica, assim como, desenvolver competências práticas em áreas como design de comunicação, criação de conteúdo digital, branding e gestão de identidade visual. Por outro lado, entrou em contacto com alguns profissionais da área, com os quais desenvolveu entrevistas, de forma a obter mais respostas à sua investigação. Torna-se visível, a importância do estágio curricular enquanto complemento prático para a formação académica e procura-se demonstrar como é que esta experiência contribuiu para o crescimento profissional da estagiária, reforçando a ligação entre a teoria e a prática. Destacamos, do mesmo modo, a compreensão da interligação entre a joalharia e o branding, e o papel do branding na criação de conexões significativas entre as marcas e o seu público.
This internship report documents the activities carried out over a three-month period at the jewellery company Petrïta, located in Seville, as an integral part of the Master's in Branding and Fashion Design. In addition, this research aims to explore the connection between jewellery and branding, with an emphasis on the creation of value and emotional meaning associated with jewellery, and how branding can strengthen the bond between jewellery and its users. In this context, the student had the opportunity to apply the theoretical knowledge acquired during her academic training, as well as develop practical skills in areas such as communication design, digital content creation, branding, and visual identity management. Furthermore, she came into contact with professionals in the field, with whom she conducted interviews in order to gather further insights for her research. The importance of the curricular internship as a practical complement to academic training becomes evident, and this report seeks to demonstrate how this experience contributed to the intern's professional growth, reinforcing the connection between theory and practice. Likewise, it highlights the understanding of the interplay between jewellery and branding, and the role branding plays in creating meaningful connections between brands and their audiences.
This internship report documents the activities carried out over a three-month period at the jewellery company Petrïta, located in Seville, as an integral part of the Master's in Branding and Fashion Design. In addition, this research aims to explore the connection between jewellery and branding, with an emphasis on the creation of value and emotional meaning associated with jewellery, and how branding can strengthen the bond between jewellery and its users. In this context, the student had the opportunity to apply the theoretical knowledge acquired during her academic training, as well as develop practical skills in areas such as communication design, digital content creation, branding, and visual identity management. Furthermore, she came into contact with professionals in the field, with whom she conducted interviews in order to gather further insights for her research. The importance of the curricular internship as a practical complement to academic training becomes evident, and this report seeks to demonstrate how this experience contributed to the intern's professional growth, reinforcing the connection between theory and practice. Likewise, it highlights the understanding of the interplay between jewellery and branding, and the role branding plays in creating meaningful connections between brands and their audiences.
Description
Keywords
Branding Design de Moda Identidade Visual Joalharia Sentimental